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David Machin

Title: Professor School/office: School of Humanities, Education and Social Sciences


Phone: +46 19 303587

Room: F3164

David Machin


Articles in journals |  Books |  Chapters in books |  Collections (editor) | 

Articles in journals

Ledin, P. & Machin, D. (2017). The neoliberal definition of "elite space" in IKEA kitchens. Social Semiotics, 27 (3), 323-334.
Machin, D. , Caldas-Coulthard, C. R. & Milani, T. M. (2016). Doing critical multimodality in research on gender, language and discourse. Gender and Language, 10 (3), 301-308.
Ledin, P. & Machin, D. (2016). Management discourse in university administrative documents in Sweden: How it recontextualizes and fragments scholarly practices and work processes. Pragmatics: Quarterly Publication of the International Pragmatics Association, 26 (4), 653-674.
Machin, D. & Van Leeuwen, T. (2016). Multimodality, politics and ideology. Journal of Language and Politics, 15 (3), 243-258.
Machin, D. & Van Leeuwen, T. (2016). Sound, music and gender in mobile games. Gender and Language, 10 (3), 412-432.
Ledin, P. & Machin, D. (2016). Strategic diagrams and the technologization of culture. Journal of Language and Politics, 15 (3), 322-336.
Ledin, P. & Machin, D. (2015). THe semiotics of modernist space in the branding of corporations: A multimodal critical discourse analytic approach. International Journal of Marketing Semiotics, 3, 19-38.
Ledin, P. & Machin, D. (2015). Universitetet som en multimodal marknadsplats: Designen av en nyliberal managementdiskurs. Språk och stil, 25, 5-37.
Zhang, Y. , Machin, D. & Sang, T. (2015). Visual Forms of address in social media discourse: the case of a science communication website. Journal of Multicultural Discourses, 10 (2), 236-252.
Griffith, F. & Machin, D. (2014). Communicating the ideas and attitudes of spying in film music: a social semiotic approach. Sign System Studies, 42 (1), 72-97.
Chen, A. & Machin, D. (2013). Changing genres and language styles in contemporary Chinese lifestyle magazines. Media International Australia (147), 73-84.
Hansen, A. & Machin, D. (2013). Researching Visual Environmental Communication. Environmental Communication: A Journal of Nature and Culture, 7 (2), 151-168.
Machin, D. (2013). What is multimodal critical discourse studies?. Critical Discourse Studies, 10 (4), 347-355.


Machin, D. & Polzer, L. (2015). Visual journalism (1ed.). Houndmills, Basingstoke, Hampshire: Palgrave Macmillan.
Machin, D. & Hansen, A. (2014). Visual environmental communication (1ed.). London: Routledge.
Machin, D. & Hansen, A. (2013). Media and communication research methods: an introduction. Basingstoke: Palgrave Macmillan.
Machin, D. & Abousnnouga, G. (2013). The Language of War Monuments. Bloomsbury: Bloomsbury Academic (Bloomsbury Advances in Semiotics ).

Chapters in books

Eriksson, G. & Machin, D. (2017). The Role of Music in Ridiculing the Working Classes in Reality Television. In: Lyndon CS Way & Simon McKerrell, Music as Multimodal Discourse: Semiotics, Power and Protest (pp. 21-45). London: Bloomsbury Academic.
Andersson, H. & Machin, D. (2016). A multimodal approach to song. In: Nina-Maria Klug & Hartmut Stöckl, Handbuch Sprache im multimodalen Kontext (pp. 372-391). Berlin: Walter de Gruyter.
Ledin, P. & Machin, D. (2015). A multimodal critical discourse analytical approach to university rebranding. In: George Rossolatos, Handbook of brand semiotics (pp. 328-363). . Kassel University Press GmbH.
Machin, D. & Abousnnouga, G. (2014). 3-D realization of discourses. In: Sigrid Norris and Carmen Daniela Maier, Interactions, images and texts: a reader in multimodality (pp. 323-334). Berlin: Mouton de Gruyter.
Machin, D. & Van Leeuwen, T. (2014). Genre analysis and media discourse. In: Coupland, N. and Jaworski, A., The Discourse Reader. London: Routledge.
Andersson, H. & Machin, D. (2014). Image of Research and Scholarship in a University: Promotional Brochure in the Era of Marketization and Audit Culture. In: Semetsky, Inna and Stables, Andrew, Pedagogy and Edusemiotics: Theoretical Challenges/Practical Opportunities (pp. 173-187). Rotterdam: Sense Publishers.
Machin, D. & Andersson, H. (2014). Images of research and scholarship in a university promotional brochure in the era of marketization and audit culture. In: Inna Semetsky, Andrew Stables, Pedagogy and edusemiotics: theoretical challenges/practical opportunities (pp. 173-188). Rotterdam: Sense Publishers.
Machin, D. (2014). Introduction. In: David Machlin, Visual Communication (pp. 3-20). Berlin: Walter De Gruyter.
Machin, D. (2014). Sound as discourse: a multimodal approach to war film music. In: Christopher Hart & Piotr Cap, Contemporary critical discourse studies. London: Bloomsbury Academic.
Bouvier, G. & Machin, D. (2013). How Advertisers Use Sound and Music to Communicate Ideas, Attitudes and Identities: A Multimodal Critical Discourse Approach. In: Pennock-Spek, B. & Del Saz Rubio, M.M., The Multimodal Analysis of Television Commercials. Valencia, Spain: University of Valencia Press.
Machin, D. (2013). How advertisers use sound and music to communicate specific ideas, attitudes and identities: a multimodal critical discourse approach. In: Pennock-Speck, Barry and del Saz-Rubio, Maria Milagros, The multimodal analysis of television commercials (pp. 61-90). Valencia: Valencia University Press.

Collections (editor)

Richardson, J. (ed.) , Krzyzanowski, M. (ed.) , Machin, D. (ed.) & Wodak, R. (ed.) (2013). Advances in Critical Discourse Studies. London: Taylor & Francis.