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Claes Hultman

Title: Senior Professor School/office: Örebro University School of Business

Email:

Phone: +46 19 303522, +46 708 303522

Room: L2159

Claes Hultman

Research Subject

About Claes Hultman

Within the research program Entrepreneurial marketing is particularly entrepreneurial firms’ marketing behaviours studied. The theoretical contribution is to supplement the existing marketing theory with an understanding of entrepreneurial marketing behaviour. Special focus is on market entrance and growth strategies. The basic assumption in mainstream marketing is the strive for marketing dominance and stability while within entrepreneurial marketing the purpose is to destabilizing existing markets and create sustainable competitive advantage by exploitation of innovations. Today entrepreneurial marketing is an internationally growing area of marketing theory. 

Publications

Publications

Articles in journals |  Chapters in books |  Collections (editor) |  Conference papers |  Reports | 

Articles in journals

Whalen, P. , Uslay, C. , Pascal, V. J. , Omura, G. , McAuley, A. , Kasouf, C. J. , Jones, R. , Hultman, C. M. & et al. (2016). Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing. Journal of Strategic Marketing, 24 (1), 5-19.
Kilenthong, P. , Hultman, C. M. & Hills, G. E. (2016). Entrepreneurial marketing behaviours: impact of firm age, firm size and firm's founder. Journal of Research in Marketing and Entrepreneurship, 18 (1), 127-145.
Hills, G. E. & Hultman, C. M. (2013). Entrepreneurial marketing: conceptual and empirical research opportunities. Entrepreneurship Research Journal, 3 (4), 437-448.
Kraus, S. , Filser, M. , Eggers, F. , Hills, G. & Hultman, C. M. (2012). The entrepreneurial marketing domain: a citation and co-citation analysis. Journal of Research in Marketing and Entrepreneurship, 14 (1), 6-26.
Hills, G. E. & Hultman, C. M. (2011). Academic roots: the past and the present of entrepreneurial marketing. Journal of Small Business and Entrepreneurship, 24 (1), 1-10.
Kraus, S. , Eggers, F. , Harms, R. , Hills, G. & Hultman, C. M. (2011). Diskussionslinien der Entrepreneurial Marketing  – Forschung: Ergebnisse einer Zitationsanalyse. Zeitschrift für Betriebswirtschaft (6), 27-58.
Hultman, C. M. & Hills, G. E. (2011). Influence from entrepreneurship in marketing theory. Journal of Reserach in Marketing and Entrepreneurship, 13 (02), 120-125.
Hills, G. E. & Hultman, C. M. (2011). Research in marketing and entrepreneurship: a retrospective viewpoint. Journal of Reserach in Marketing and Entrepreneurship, 13 (01), 8-17.
Hills, G. E. , Hultman, C. M. , Kraus, S. & Schulte, R. (2010). History, theory and evidence of entrepreneurial marketing: an overview. International Journal of Entrepreneurship and Innovation Management, 11 (1), 3-18.
Kasouf, C. J. , Darroch, J. , Hultman, C. M. & Miles, M. P. (2008). Service Dominant Logic: Implications at the marketing/entrepreneurship interface. Journal of Research in Marketing and Entrepreneurship, 10 (1), 57-69.
Hills, G. E. , Hultman, C. M. & Miles, M. P. (2008). The evolution and development of entrepreneurial marketing. Journal of small business management (Print), 46 (1), 99-112.
Hills, G. E. , Hansen, D. J. & Hultman, C. M. (2005). A value creation view of opportunity recognition processes. International Journal of Entrepreneurship and Small Business, 2 (4), 404-417.

Chapters in books

Hills, G. E. & Hultman, C. M. (2013). A Foreword: Qualitative Recollections. In: Zubin Sehtna, Rosalind Jones and Paul Harrigan, Entrepreneurial Marketing: a global perspective (pp. xvii-xix). Bingley, UK: Emerald Group Publishing Limited.
Bjerke, B. & Hultman, C. M. (2013). The role of marketing rational and natural business start-ups. In: Zubin Sethna, Rosalind Jones, Paul Harrigan, Entrepreneurial marketing: a global perspective (pp. 63-88). Bingley, UK: Emerald Group Publishing Limited.
Hultman, C. M. (2008). The Swedish graduate school of business - Swedgrad. In: Claes Hultman, Jan Löwstedt, Contemporary research at Swedish Graduate School of Business: [business change and renewal : reprints] (pp. 11-17). Örebro: Örebro university.
Hills, G. E. , Hultman, C. M. & Miles, M. P. (2007). Entrepreneurial marketing and university education. In: Alain Fayolle, Handbook of research in entrepreneurship education: Vol. 1, A general perspective (pp. 219-229). Cheltenham: Edward Elgar.
Hultman, C. (2006). Marknadsföring i små företag. In: Håkan Ylinenpää, Bo Johansson, Jan Johansson, Ledning i småföretag (pp. 115-139). Lund: Studentlitteratur.

Collections (editor)

Hultman, C. (ed.) & Löwstedt, J. (ed.) (2008). Contemporary research at Swedish Graduate School of Business: [business change and renewal : reprints]. Örebro: Örebro university.
Hultman, C. M. (ed.) & Karlsson, M. (ed.) (2002). Marknadsföring och den nya affärslogiken: antologi med fem resultatrapporter. Örebro: Örebro universitet.

Conference papers

Frankelius, P. , Gunnarsson, C. , Hultman, C. M. & Johanzon, C. (2013). What’s in it for me?: How to understand relevance when designing greentech export assistance programs. Paper presented at 18th annual international conference on innovation “Baltic Dynamics 2013”, Riga, Latvia, September 11–13, 2013.
Gunnarsson, C. , Frankelius, P. , Hultman, C. M. & Johanzon, C. (2012). Exploring Export Barriers of Cleantech Businesses: An Interview Survey of Swedish Cleantech Companies. Paper presented at 18th conference of the Greening of Industry Network 21-24 October, Linköping, Sweden, 2012.
Perwik, J. , Henningson, T. & Hultman, C. M. (2011). Mentor and mentee attitudes in mentoring for entrepreneurs with foreign background. Paper presented at International Council for Small Business World Conference.
Frankelius, P. , Hultman, C. M. , Linton, G. , Johanzon, C. & Gunnarsson, C. (2011). The cleantech mystery: new theoretical model for understanding export capabilities in small and mediumsized innovative cleantech companies. Paper presented at The R&D Management Conference 2011: R&D, Sustainability & Innovation, the need for new ideas, initiatives and alliances, Norrköping, Sweden 28-30 June (pp. 14-.
Kilenthong, P. , Hills, G. E. , Hultman, C. M. & Sclove, S. L. (2010). Entrepreneurial marketing practice: systematic relationships with firm age, firm size and operator’s status. In: Urs Fueglistaller, Thierry Volery, Walter Weber, Strategic entrepreneurship the promise for future entrepreneurship, family business and SME research? : Rencontres de St-Gall 2010. Paper presented at International symposium on marketing & entrepreneurship, September 6-8 2010, St. Gallen (pp. 1-15). St. Gallen: KMU Verlag.
Hills, G. E. & Hultman, C. M. (2008). History and some theoretical foundations of entrepreneurial marketing. In: Research at the Marketing/Entrepreneurship Interface proceedings from the International Symposium ín Marketing and Entrepreneurship 2008. Paper presented at UIC Research Symposium on Marketing and Entrepreneurship Stockholm. Chicago: Univ of Illinois.
Hultman, C. M. , Wikholm, J. & Henningson, T. (2008). Mentor and mentee attitudes in mentoring for new entrepreneurs. In: Advancing Small Business and Entrepreneurship: From Research to Results Proceedings to 53th ICSB's World Conference 2008. Paper presented at 53th ICSB's (International Council for Small Business) World Conference : June 22-25 2008, Halifax, Nova Scotia, Canada. Halifax, Can: ICSB.
Hultman, C. M. , Dennis, W. D. & Hills, G. E. (2008). SMEs and marketing in the U.S.: preliminary, descrivtive findings. Chicago: UIC.
Hills, G. E. & Hultman, C. M. (2008). Some theoretical foundations of entrepreneurial marketing. In: Urs Fueglistaller, Thierry Volery, Walter Weber, Innovation, competitiveness, growth and tradition in SMEs rencontres de St-Gall 2008. Paper presented at Rencontres de St-Gall 2008, Innovation, competitiveness, growth and tradition in SMEs, September 1.–3. 2008, St. Gallen. St Gallen, Schweiz: KMU Verlag HSG.
Hultman, C. M. , Hansen, D. & Hills, G. E. (2007). Marketing/Entrepreneurship interface: revisited and future directions. In: Reinhold Würth, Wolfgang Gaul, The entrepreneurship - innovation - marketing interface 2nd symposium, Karlsruhe. Paper presented at 2nd Symposium on the Entrepreneurship - Innovation - Marketing Interface, October 6-7, 2007, Karlsruhe, Germany (pp. 3-34). Künzelsau, Germany: Swiridoff Verlag.
Hultman, C. M. , Henningson, T. & Wikholm, J. (2007). Supply and demand of mentoring: implementing theory into practice. In: ICSB 2007 World Conference, 2007. Paper presented at ICSB 2007 World Conference, Turku, Finland, 13-15 June 2007. Turku: ICSB.
Hultman, C. , Henningson, T. & Wikholm, J. (2005). Demand of mentoring among new starters. In: Golden opportunities for entrepreneurship. Paper presented at ICSB 2005 World Conference. Washington, DC: ICSB.

Reports

Hultman, C. & Hills, G. E. (2006). Marketing perspectives. (NFIB National Small Business Poll Vol 6, nr 8).
Hills, G. E. & Hultman, C. (2006). Promotion and advertising. (NFIB National Small Business Poll Vol 6, nr 7).