Business Administration, Strategic Brand Management, 7,5 Credits
The need and importance of strategic brand management and brand extension for company competition, are today discussed in terms of forces in the surrounding environment, as well as technology development and the aspect of sustainability. To adapt and renew to an organization and its brand doesn't need to be a result and reaction to factors in the environment, it can also be a reaction of a company's proactive action. The course purpose is to problematize the way to work with marketing communication, how to build and create a brand strategy, as well as to lead and work with brand extension in companies from different theoretical perspectives and therefore contribute to an understanding of this areas in practice
Level of education
First cycle, the level of specialised study for general qualification cannot be classified (GXX)
Örebro University School of Business
When is the course offered?
Prerequisites: Successful completion of at least 15 Credits on the course Business Administration, Basic Course, 30 Credits or Business Administration, Corporate Business and Control, Basic Course, 30 Credits.
Selection: Guaranteed place
Application code: V2082