LiFT course–The Consumer Perspective on Food
The LiFT course The consumer perspective on food will be held in Örebro, from 8th to 12th April 2024, at the different campuses of Örebro University.
LiFT students who attend this course will receive 3 ECTS credits after completion of the course and required assignments.
Please register below. Deadline: February 29th 2024.
If you need any other information do not hesitate to contact LiFT study director Tatiana Marques at tatiana.marques@oru.se
Course Description
Enhancing consumer acceptance and adaptation to specific food items remains an ongoing challenge for both food industry professionals and scientists. Consumer perceptions and attitudes toward food are intricate and influenced by various factors, including sensory inputs, personal considerations, and environmental elements. Age, gender, health, nutrition awareness, education, income, and cultural background directly impact consumer choices. External factors, such as shifts in social demographics, economic prosperity-driven lifestyle changes, globalization in food markets, and modifications in the agrifood systems and supply chain, shape food availability and dietary preferences. Additionally, factors like food accessibility, dining locations, companionship, and physical and sensory characteristics contribute to consumer perceptions and intake. All these factors are moderated through the marketing communication that surrounds the customer before, during, and after they make their choice. Marketing communication may influence consumers' food choices and dietary behaviour but also promote sustainable food systems and ethical principles. This course aims to discuss and analyse the dilemmas connected to consumer perspectives and habits concerning food.