Iuri Baptista

About Iuri Baptista

Iuri Baptista is a postdoctoral researcher at the School of Hospitality, Culinary Arts and Meal Science, Campus Grythyttan.

He has a diverse academic background, including two bachelor degrees, one in Journalism and one in Gastronomy, a master’s in Social Communication, and a PhD in Food and Nutrition, all from Brazilian universities. He was also a visiting researcher at CSGA/Agrosup Dijon during his PhD, a postdoc researcher at TU Delft, and a temporary professor at UFPel. Outside the academy, he worked as a PR for communication agencies and as a cook for several restaurants, bakeries, catering, and pastry shops. 

In the past 5 years, Iuri studied how visual aspects of food (like packaging, plating, shape) affects consumers’ perception of its tastes, aromas, texture, and liking. At Örebro University, he is part of PAN Sweden, a national-wide multidisciplinary project on plant-based proteins, and researches how food services can direct consumers towards a more sustainable diet.