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Per Carlborg

Title: Senior Lecturer School/office: Örebro University School of Business


Phone: +46 19 303916

Room: N3027

Research Subject

Research environments

About Per Carlborg

Per Carlborg is a technical doctor in industrial marketing with his present position at Örebro University School of Busienss. His research interest is mainly in the field of industrial marketing and business model innovation in B2B-markets. For example through servitization and service innovation. Recently he wrote a book chapter on Servitization practices, emphasizing strategic and co-creation challanges in servitization.