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Per Carlborg

Title: Senior Lecturer School/office: Örebro University School of Business

Email:

Phone: +46 19 303916

Room: N3027

Research Subject

Research environments

About Per Carlborg

Per Carlborg is a technical doctor in industrial marketing with his present position at Örebro University School of Busienss. His research interest is mainly in the field of industrial marketing and business model innovation in B2B-markets. For example through servitization and service innovation. Recently he wrote a book chapter on Servitization practices, emphasizing strategic and co-creation challanges in servitization.

Research Projects

Research Teams

Publications

Publications

Articles in journals |  Chapters in books |  Conference papers |  Doctoral theses, comprehensive summaries |  Licentiate theses, comprehensive summaries |  Manuscripts | 

Articles in journals

Kindström, D. , Ottosson, M. & Carlborg, P. (2018). Unraveling firm-level activities for shaping markets. Industrial Marketing Management, 68, 36-45.
Kowalkowski, C. , Kindström, D. & Carlborg, P. (2016). Triadic Value Propositions: When It Takes More Than Two to Tango. Service Science, 8 (3), 282-299.
Carlborg, P. & Kindström, D. (2014). Service process modularization and modular strategies. The journal of business & industrial marketing, 29 (4), 313-323.
Carlborg, P. , Kindström, D. & Kowalkowski, C. (2014). The evolution of service innovation research: a critical review and synthesis. Service Industries Journal, 34 (5), 373-398.
Carlborg, P. , Kindström, D. & Kowalkowski, C. (2013). A lean approach for service productivity improvements: synergy or oxymoron?. Managing Service Quality, 23 (4), 291-304.

Chapters in books

Carlborg, P. , Kindström, D. & Kowalkowski, C. (2018). Servitization Practices: A Co-Creation Taxonomy. In: Kohtamäki, M.; Baines, T.; Rabetino, R.; Bigdeli, A.Z., Practices and Tools for Servitization: Managing Service Transition (pp. 309-321). . Springer.
Carlborg, P. & Kindström, D. (2013). Service modularity for flexibility. In: Fredrik Nordin, Managing industrial service in dynamic landscapes: A flexibility perspective (pp. 69-80). Solna: MTC.

Conference papers

Kask, J. , Van, T. P. & Carlborg, P. (2019). Business Models, Ecosystem and Adaptive Fit: The Case of Electric Utilities. Paper presented at European Academy of Management (EURAM) Conference, Lisbon, Portugal, June 26-28, 2019.
Carlborg, P. (2019). Circular Servitization in SME's: A Practice Approach. Paper presented at 8th Spring Servitization Conference (SSC 2019), Linköping, Sweden, May 13-15, 2019.
Carlborg, P. , Hasche, N. & Kask, J. (2019). Forecasting the network transformation of electric utilities in the 2020s: A Delphi-based scenario approach. Paper presented at 35th IMP Conference (IMP 2019), Paris, France, August 27-30, 2019.
Bocconcelli, R. , Carlborg, P. , Harrison, D. , Hasche, N. , Hedvall, K. & Huang, L. (2019). Resource interaction and resource integration: Similarities, differences, reflections. Paper presented at 35th Annual IMP Conferencen (IMP 2019), Paris, France, August 27-30, 2019.
Carlborg, P. , Hasche, N. & Kask, J. (2018). Business model transformation: a dynamic network approach. Paper presented at 34th Annual IMP Conference and Doctoral Colloquium: "From Business to Research and Back Again", Marseille, France, September 4-7, 2018.
Aramo-Immonen, H. , Carlborg, P. , Geissinger, A. , Hasche, N. , Kask, J. , Linton, G. , Nykvist, R. , Öberg, C. & et al. (2018). Clustering the imp thought: searching roots and diversities in imp research. Paper presented at 34th Annual Industrial Marketing & Purchasing Conference KEDGE Business School, Marseille, France, 4-7 September 2018.
Carlborg, P. & Nord, T. (2017). Transforming business models: a well-being and ecosystem approach. In: 24th Nordic Academy of Management Conference (NFF 2017) - Nordic Opportunities. Paper presented at 24th Nordic Academy of Management Conference (NFF 2017): Nordic Opportunities, Bodø, Norway, August 23-25, 2017.
Carlborg, P. & Kindström, D. (2016). Shaping markets: moving beyond the dyad. In: Klemens Knoeferle, Marketing in the age of data. Paper presented at EMAC 2016, Oslo, Norway, May 24-27, 2016 (pp. 209-209). European Marketing Academy (EMAC).
Carlborg, P. , Ellström, D. & Kowalkowski, C. (2016). When service turns smart: Implications for customer-firm relationships. Paper presented at 25th Annual Frontiers in Service Conference, Bergen, Norway, June 23-26, 2016.
Kowalkowski, C. , Kindström, D. & Carlborg, P. (2014). Triadic value propositions in service networks: A longitudinal case study. Paper presented at 30th Annual IMP Conference, Bordeaux, France, September 1-6, 2014.
Carlborg, P. , Kindström, D. & Kowalkowski, C. (2013). Service innovation and new service development: An analysis of research 1986-2012. In: Proceedings of the QUIS13 International Research Symposium on Service Excellence in Management. Paper presented at 13th International Research Symposium on Service Excellence in Management (QUIS 13), Karlstad, Sweden, June 10-13, 2013 (pp. 480-482).
Carlborg, P. , Kindström, D. & Kowalkowski, C. (2012). Lean principles in business-to-business services: Synergy or oxymoron?. In: Jacob Mickelsson and Anu Helkkula, Innovative Service Prespectives Proceedings from the AMA SERVSIG International Service ResearchConference, Helsinki, Finland, June 7-9 2012. Paper presented at American Marketing Association ServSIG International Research Conference, Helsinki, Finland, June 7-9, 2012. Hanken School of Economics.
Carlborg, P. , Kindström, D. & Kowalkowski, C. (2012). Service modularity as an enabler for value co-creation. Paper presented at ISBM Academic Conference 2012, Advances in B-to-B Marketing, Chicago, Illinois, USA, August 15-16, 2012.
Kindström, D. , Kowalkowski, C. & Carlborg, P. (2011). An increased focus on service selling: Implications for the sales function. In: Bo van der Rhee, Liana Victorino, QUIS 12 Advances in service quality, innovation, and excellence. Paper presented at 12th annual International Research Symposium on Service Excellence in Management (QUIS12), Ithaca, NY, United States, June 2-5, 2011 (pp. 136-139). Cornell University Press.
Kindström, D. , Carlborg, P. , Nordin, F. & Kowalkowski, C. (2011). Service selling in industrial organizations: An exploratory study of challenges and opportunities. Paper presented at 21st Nordic Academy of Management conference (NFF 2011), Stockholm, Sweden, August 22-24, 2011.

Doctoral theses, comprehensive summaries

Carlborg, P. (2015). On Service Innovation and Realization in Manufacturing Firms. (Doctoral dissertation). (Comprehensive summary) Linköping: Linköping University Electronic Press.

Licentiate theses, comprehensive summaries

Carlborg, P. (2013). Extending the Service Innovation Concept: Realization and Productivity. Lic. (Comprehensive summary) Linköping: Linköping University Electronic Press.

Manuscripts