Per CarlborgTitle: Senior Lecturer School/office: Örebro University School of Business
Phone: +46 19 303916
About Per Carlborg
Per Carlborg is a technical doctor in industrial marketing with his present position at Örebro University School of Busienss. His research interest is mainly in the field of industrial marketing and business model innovation in B2B-markets. For example through servitization and service innovation. Recently he wrote a book chapter on Servitization practices, emphasizing strategic and co-creation challanges in servitization.