Peter Samuelsson
Peter Samuelsson Position: Senior Lecturer School/office: Örebro University School of BusinessEmail: cGV0ZXIuc2FtdWVsc3NvbjtvcnUuc2U=
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Publications
Articles in journals |
Articles in journals
- Otterbring, T. , Arsenovic, J. , Samuelsson, P. , Malodia, S. & Dhir, A. (2024). Going the Extra Mile, Now or After a While: The Impact of Employee Proactivity in Retail Service Encounters on Customers’ Shopping Responses. British Journal of Management, 35 (3), 1425-1448. [BibTeX]
- Samuelsson, P. (2023). The effects of innovation types and customer participation on organizational performance in complex services. European Journal of Marketing, 57 (13), 27-55. [BibTeX]
- Otterbring, T. , Samuelsson, P. , Arsenovic, J. , Elbæk, C. T. & Folwarczny, M. (2022). Shortsighted sales or long-lasting loyalty? The impact of salesperson-customer proximity on consumer responses and the beauty of bodily boundaries. European Journal of Marketing, 57 (7), 1854-1885. [BibTeX]
- Samuelsson, P. & Witell, L. (2022). Social entrepreneurs in service: motivations and types. Journal of Services Marketing, 36 (9), 27-40. [BibTeX]
- Otterbring, T. , Bhatnagar, R. , Samuelsson, P. & Borau, S. (2021). Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture. Journal of Retailing and Consumer Services, 63. [BibTeX]