Practical research communication
Through effective research communication, we can draw attention to research at Örebro University and advance the university’s standing.
Research is fundamental to Örebro University’s operations. When presenting our research, we contribute to the public debate and reinforce our brand, getting potential students and staff to want to choose Örebro University. Research that attracts attention will also attract businesses and organisations looking to engage with us. Moreover, it is a way for the university to show how tax money is spent. The basic principle of research communication is the popular science focus. In other words, it should be tailored and intelligible to a non-specialist audience.
Who is to communicate research?
As researcher, you have a responsibility to communicate your research. That way you are able establish connections outside of the university and contribute to public debate. An overview of research conducted at Örebro University can be found at www.oru.se/english/research/. These pages include information that has been entered in ORU’s research database. Should you wish to make any changes there, contact a research administrator at your school.
There are also research communicators at the Office for Communication and Collaboration who can assist you in communicating your research in a popular-science style and in reaching out, primarily to the media. Research communicators can also assist you with media training and contacts with journalists, as well as with preparing press releases and communication plans.
Where should the focus be?
The essence of research communication is to highlight the findings of your research. For an external audience, it is therefore your conclusions that are of interest. Of less interest is sharing matters of internal organisation, research conferences and other activities that make up a researcher’s everyday work.
Important channels for research communication:
- Press releases
- Opinion pieces
- Your profile page
- News at www.oru.se
- The university’s social media