Specific entry requirements

A Bachelor's degree of at least 180 credits, of which at least 90 credits are for specialised studies in one of the main fields of study media and communication studies, film studies, rhetoric or journalism including an independent project of at least 15 credits. In addition, knowledge of English corresponding to the course "English 6" or course "English B" from the Swedish Upper Secondary School is required. For more information on how to document your English language qualifications, see University Admissions in Sweden.

Tuition fees

EU citizens

If you have citizenship in a European Union (EU) or European Economic Area (EEA) country, or Switzerland, you are NOT required to pay application or tuition fees.

Non - EU citizens

Tuition fee, first instalment: 60195 SEK

Total fee: 120390 SEK

The Master's Programme in Strategic Communication is aimed at students from diverse academic backgrounds within the field of communication and focuses on critically understanding and implementing strategic communication. Strategic communication refers to professional communication that contributes to achieving both short- and long-term goals, organizational as well as societal.

The programme equips you to work in a rapidly changing media and communication environment. You will develop practical skills in strategic storytelling, content production, and visual design, gain in-depth knowledge of digital platforms and social media in strategic contexts, and receive training in scientific methodology, effective writing, and critical thinking. The education is built around two integrated tracks running in parallel: one focusing on research and critical analysis of communication, and the other aimed at developing communication skills relevant to a professional career.

During the first semester, you will be introduced to key perspectives on communication and media as they relate to the strategic communication of contemporary organizations, with a particular focus on critical approaches. You will then engage in content production as part of a production assignment. This is followed by a course exploring multimodality as an approach to analyzing visual communication. The semester concludes with a course on the role of social media from a strategic communication perspective.

In the second semester, you will apply and integrate the technical skills and communication abilities developed in previous courses to create a video campaign. This is followed by a research methods course that prepares you for the final independent project. In the independent project, you will carry out a full research study relevant to the contemporary field of media and communication studies.

Throughout the programme, you will work individually, in pairs, and as part of a team. The programme encourages creativity, independence, and active learning. The language of instruction is English and applicants need to be proficient in the English language to be eligible for admission.

The language of instruction is English and applicants need to be proficient in the English language to be eligible for admission.

Programme syllabus Master's Programme in Strategic Communication, 60 credits

The one-year Master's programme Strategic Communication comprises 60 credits and leads to a Master's degree with Media and Communications Studies as the main field of study. The programme opens with the course Strategic communication - theories, practices, and critiques, 30 credits, which includes theoretical and practical skills training within strategic communication. The course Strategic communication - in-depth projects, 30 credits, concludes the programme and contains specialised studies, including an independent project of 15 credits.

Specific entry requirements: A Bachelor's degree of at least 180 credits, of which at least 90 credits are for specialised studies in one of the main fields of study media and communication studies, film studies, rhetoric or journalism including an independent project of at least 15 credits. In addition, knowledge of English corresponding to the course "English 6" or course "English B" from the Swedish Upper Secondary School is required. For more information on how to document your English language qualifications, see University Admissions in Sweden.

First semester: Autumn semester 2026

Pace of study: Full Time

Level: Second Cycle

Study places: 10

Selection: Number of credits obtained no later than on the last application date

Study venue: Örebro

School: School of Humanities, Education and Social Sciences

Qualifications: Degree of Master of Arts/Science [60 credits]

Language of instruction: The language of instruction is English.

Head of programme: Helen Andersson, Tindra Thor

Application code ORU-M1600

There are many career paths for our students. There is wide demand for the kinds of skills offered by the programme among communications firms, in marketing, evaluation, Public Relations, NGOs, advertising and government institutions, as well as for freelance workers and entrepreneurships. Our alumni students showcase this professional breadth and there is generally a high employment rate for our students.

: You apply through www.universityadmissions.se, you will find all information about the application process under the tab “Find out more”.
: You can find information about different types of scholarships on www.studyinsweden.se.
: You will find all necessary information on https://www.universityadmissions.se/en/entry-requirements/english-language-requirements/.
: We are sorry, but we cannot evaluate your eligibility before a complete application is made through www.universityadmissions.se.

You can contact our study advisors with questions regarding subjects, courses, programmes, and the labor market. For example, there may be questions about eligibility, admission scores, the content of the programs and courses, how you plan your studies, degree and more. Our study advisors can also provide information on credit transfer, study breaks and study interruptions. The study advisor is bound by professional secrecy regarding information.

Study Advisor: Tina Fält

Phone: +46 19 303000 (switchboard)

Email: studievagledning.humus@oru.se

“In Örebro, I’ve grown on a personal level.”

“Studying at Örebro University has been nothing short of amazing,” says Lily Bahati Kampani, who recently completed the one-year Master’s Programme in Strategic Communication.

Robin Schäfer from Germany sitting indoors.

“Focusing on real-world application has been really cool“

After spending time in West Africa, where Robin Schäfer remote-worked in public relations, he wanted to strengthen his studies in communications. After considering several universities in Sweden, he picked Örebro University’s Master’s programme in strategic communications as his first choice.