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Åsa Jernudd

Title: Senior Lecturer School/office: School of Humanities, Education and Social Sciences


Phone: +46 19 302129

Room: F3133

Åsa Jernudd

About Åsa Jernudd

Åsa Jernudd is associate professor in Media- and Communication Studies at the School of Humanities, Education and Social Sciences. She earned her PhD in Cinema Studies at Stockholm University in 2007.


Jernudd’s research is in the field of “new cinema history” and concerns film exhibition as social and cultural event. Her thesis offered a social history of the first decade of film exhibition in Sweden, tracing how the medium was introduced in a small town setting by appealing to and adjusting to modern forms of social infrastructure provided by the free churches, the temperance and worker’s societies. She has published on ethnographic method in Film and Media Studies; on cinematic space in the early period of Swedish cinema; on film programming in the pre-cinema period and she has also examined the complexity of memories of cinema going. With human geographer professor Mats Lundmark, Jernudd has mapped the practice of film distribution and exhibition in the rural county of Jämtland teasing out differences in the town as opposed to rural contexts during the Second World War and in the immediate post-war period. The research addressed the paradox that the number of cinemas increased in rural Sweden at a time when urbanization was intense. The collaboration with Lundmark continues with a location analysis of cinema in Sweden over time (1936-2003) considering different kinds of cinema ownership as well as population size and concentration. 


Jernudd was awarded the Orebro University and Student Union Teaching Award in 1999. She won an Excellence-in-Teaching Grant from the Swedish Foundation for International Cooperation in Research and Higher Education in 2011 that gave her the opportunity to teach for a full semester at the Wee Kim Wee School of Communication and Information at Nanyang Technological University, Singapore. 

Background and Community Outreach/Collaboration

Film featured in Jernudd’s background in cultural affairs at Örebro Municipality, as a film projectionist and as director of the art cinema Bio RoxyBio Roxy (still) screens film for school children in the region, offers film literacy education, has regular public screenings of commercial film, offers film festivals and other film events. For a decade she regularly contributed with film critique in the regional daily paper, Nerikes Allehanda. Jernudd has also served six years as a jury member for the national film awards. More recently, she has been chairperson for Örebro Filmförening (2017-2018), a society devoted to the promotion of film production and film culture. The society curates a project (2017-2019) financed by Allmänna arvsfonden with the aim of creating opportunities for semi-professional and professional film production in the region.        

Ongoing Research

A research initiation project, European Research on the Historical Experience of Cinema Going (Jernudd) (2016-2017), funded by the Swedish Foundation for Humanities and Social Sciences, brought together a group of international scholars to collaborate in the historical study of cinema exhibition and cinema-going. It gave Jernudd the opportunity to become part of another space for collaboration, in the large-scale AHRC-funded project, European Cinema Audiences: Entangled Histories and Shared Memories (Treveri-Gennari) (2018-2021). Jernudd contributes to the European Cinema Audiences project as member of the steering committee and as national advisor for the parts that concern Sweden (Gothenburg is one of the case studies).

Recently, Jernudd was awarded funding from the Swedish Research Council for a 3 year project with the title, Swedish Cinema and Everyday Life: A study of cinema-going in its peak and decline. The purpose of the project is to further our knowledge of cinema as part of everyday life in 1950s and 1960s Sweden and to deepen our understanding about how cinema-going is remembered as woven into the fabric of everyday life. Video-recordings of memories of audience’s experiences of cinema-going at this time in Bergslagen are being collected to this end, and will be used in a triangulated analysis involving also programming data and historical, archival material. One focus of analysis is to understand the experience of cinema audiences in urban as well as more rural locations. The study is also designed to reveal and compare narratives from a time when cinema-going was routine and ordinary as well as from a period of decline. Furthermore, there is an ambition to further the understanding of gendered cinema memory. 

This study of Swedish Cinema and Everyday Life will offer a fresh perspective on canonized film history by providing a history of cinema-going from below. Furthermore, by combining ethnographic methods and archival research, the research will open up new perspectives on the relationship between institutional contexts of film consumption and audience memories of cinema-going. The project will record and make available an important cultural heritage. Besides cooperation with The European Cinema Audiences project, it involves collaboration with The National Library in digitalizing and making assessable visual and textual evidence of cinema exhibition. 


Articles in journals |  Books |  Chapters in books |  Conference papers |  Data set |  Doctoral theses, monographs |  Reports | 

Articles in journals

Van Oort, T. , Jernudd, Å. , Lotze, K. , Pafort-Overduin, C. , Biltereyst, D. , Boter, J. , Dibeluto, S. , Ercole, P. & et al. (2020). Mapping Film Programming across Post-War Europe (1952). Research Data Journal for the Humanities and Social Sciences, 5 (2), 109-125.
Pafort-Overduin, C. , Lotze, K. , Jernudd, Å. & Van Oort, T. (2020). Moving Films: Visualising Film Flow in Three European Cities in 1952. TMG Journal for Media History, 23 (1-2), 1-49.
Jernudd, Å. & Lundmark, M. (2020). The Persistence of Society-driven Engagement in Swedish Cinema: a locational analysis, 1936-2016. TMG Journal for Media History, 23 (1-2), 1-30.
Jernudd, Å. (2013). Christmas satire on Swedish television: Christopher's Christmas mission. Journal of Scandinavian Cinema, 3 (3), 253-258.
Jernudd, Å. (2011). My hope for a diversified cinema culture in Örebro, Sweden. Senses of Cinema, 58.
Jernudd, Å. (2000). The expedition film: 'just looking' at Wild men and Beasts?!. Aura: filmvetenskaplig tidskrift, 6 (4), 4-11.


Jernudd, Å. (1999). Oscar Olsson's African films (1921/22): examples of touristic edutainment. Örebro: Örebro universitet (Studier i kommunikation och medier 14).

Chapters in books

Jernudd, Å. (2018). Youth, Leisure, and Modernity in the Film One Summer of Happiness (1951): Exploring the Space of Rural Film Exhibition in Swedish Post-war Cinema. In: Daniela Treveri Gennari, Danielle Hipkins & Catherine O'Rawe, Rural Cinema Exhibition and Audiences in a Global Context (pp. 325-337). Cham: Palgrave Macmillan.
Jernudd, Å. & Lundmark, M. (2017). Cinemagoing in Sweden in the 1940s: Civil society organisations and the expansion of rural film exhibition. In: Thissen, J. and Zimmermann, C., Cinema beyond the City: Small-town and rural film culture in Europe. London: Palgrave Macmillan.
Jernudd, Å. (2013). Cinema memory: National identity as expressed by Swedish elders in an oral history project. In: Northern Lights: Film & Media Studies Yearbook (pp. 109-122). . Intellect Ltd..
Jernudd, Å. (2012). Spaces of early film exhibition in Sweden, 1897-1911. In: Daniel Biltereyst, Richard Maltby, Philippe Meers, Cinema, audiences and modernity: new perspectives on European cinema history (pp. 19-34). London: Routledge.
Jernudd, Å. (2010). Cinema, memory and place-related identities: remembering cinema-going in the post-industrial town of Fagersta in Bergslagen. In: Erik Hedling, Olof Hedling, Mats Jönsson, Regional aesthetics: locating Swedish media (pp. 169-189). Stockholm: Kungliga biblioteket.
Jernudd, Å. (2010). Film exhibition in Örebro 1897-1902. In: Mariah Larsson, Anders Marklund, Swedish film: an introduction and reader (pp. 47-62). Lund: Nordic Academic Press.
Jernudd, Å. (2010). Filmanalys i ett filmpoetiskt perspektiv. In: Mats Ekström, Larsåke Larsson, Metoder i kommunikationsvetenskap (pp. 289-303). Lund: Studentlitteratur AB.
Jernudd, Å. (2009). Jakten på forsvunne tilskuere: resepsjonsstudier i filmvitenskapen. In: Sarah Brinch, Anne Gjelsvik, Veier tilbake: filmhistoriske perspektiver : festskrift i anledning Gunnar Iversens 50-årsdag 18. januar 2009 (pp. 116-132). Kristiansand: Höyskoleforlaget.
Jernudd, Å. (2008). Före biografens tid: kringresande filmförevisares program 1904-1907. In: Erik Hedling, Mats Jönsson, Välfärdsbilder: svensk film utanför biografen (pp. 31-48). Stockholm: Statens ljud- och bildarkiv.
Jernudd, Å. (2000). Filmanalys. In: Mats Ekström, Larsåke Larsson, Metoder i kommunikationsvetenskap (pp. 247-271). Lund: Studentlitteratur.
Jernudd, Å. (1999). Educational cinema and censorship in Sweden, 1911-1921. In: John Fullerton, Jan Olsson, Nordic explorations: film before 1930 (pp. 152-162). London: John Libbey.

Conference papers

Jernudd, Å. (2019). Programming in Different Cinemas and Locations in Sweden in 1956-58 and 1966. Paper presented at HoMER@Bahamas, Anchoring New Cinema History, HoMER networks annual international conference, Nassau, The Bahamas, June 26–28, 2019.
Jernudd, Å. & Lundmark, M. (2019). The Importance of Civic Societies to Swedish Cinema History: Mapping cinema exhibition in the rural and small town region of Bergslagen. Paper presented at Royal Geographical Society-Institute of British Geographers (RGS-IBG) Annual International Conference, London, UK, August 27-30, 2019.
Jernudd, Å. & Lundmark, M. (2018). The Persistence of Cinema in Rural Sweden: a location analysis. Paper presented at HoMER@necs 2018, European Network for Cinema and Media Studies, Amsterdam, The Netherlands, June 27-29, 2018.
Jernudd, Å. & Lundmark, M. (2017). Bio i Bergslagen: Mapping Rural Cinema in Sweden 1956-76. Paper presented at Rural History 2017, the 3rd biennial conference of the European Rural History Organisation (EURHO), Leuven, Belgium, September 11-14, 2017.
Jernudd, Å. (2017). Cinema in/and the City. Paper presented at GPS 400 – Gothenburg Cultures on the Town 1621-2021, the 1st International Conference on Collaborative Research in the Humanities, Gothenburg, Sweden, November 8-9, 2017.
Jernudd, Å. (2016). What is Cinema?: Film Exhibition in Multipurpose Community Venues. Paper presented at Imagining and Communicating Space/Place: Critical Reflections and Interdisciplinary Perspectives, Örebro, Sweden, June 9, 2016.
Jernudd, Å. (2014). Cinema at the service of civil society: film exhibition in multipurpose venues in Sweden. In: European Network for Cinema and Media Studies. Paper presented at European Network for Cinema and Media Studies (NECS), Milan, Italy, June 19-21, 2014.
Jernudd, Å. (2013). Cinema and Civil Society: The appropriation of cinemas by the workers' and temperance movements in 1940s rural Sweden. Paper presented at The Lure of the City: Cinema Culture in Small-Towns and Rural Communities in Europe, International Workshop in Comparative Cinema History, Saarbrücken.
Jernudd, Å. (2013). Differences in Programming and Audience Address in Swedish Cinemas of the late 1930s.. Paper presented at HOMER@necs 2013: European Network for Cinema and Media Studies’ annual conference, Prague, June 20-22.
Jernudd, Å. (2012). Cinema is dead. Long live cinema!?: film culture in historical comparative perspective. Paper presented at ECREA 2012: 4th European Communication Conference, Istanbul, Turkey, 24-27 October, 2012.
Jernudd, Å. (2012). Modernity, ideology and commerce: locating Swedish cinema history. Paper presented at Film History and Experiences: interdisciplinary research in cinema and media, Lund University, May 11.
Jernudd, Å. & Mörner, C. (2012). Understanding the films of Swedish comedians Hans Alfredsson and Tage Danielsson in terms of cultural branding. Paper presented at The Branding Strategy in the Audiovisual Sector, Université de Toulouse Le Mirail, France, April 5-6 2012.
Jernudd, Å. (2011). Is the appeal of Hasse & Tage strictly national?: A case study of The adventures of Picasso. Paper presented at NECS 2011, King's College and Birkbeck College London, UK, June 23-26.
Jernudd, Å. (2010). Locating (trans)national reflections in film memory. Paper presented at ECREA 2010: 3rd European Communication Conference, Hamburg, Germany, 12-15 October.
Jernudd, Å. (2009). Cinema, memory and identity: narrative strategies when remembering cinema-going and film. Paper presented at necs: (European Network for Cinema and Media Studies): Locating Media, Lund, Sweden, 25-28 June 2009.
Jernudd, Å. (2008). Film i Fagersta: berättelser om biografens betydelse. Paper presented at Bergslagskonferensen, Borlänge, Sweden, 28 oktober 2008.
Jernudd, Å. (2008). Spaces of early film exhibition in Sweden. Paper presented at 17th International Screen Studies Conference, Glasgow, Great Britain, 4-6 July 2008.
Jernudd, Å. (2007). Features of early film culture in rural Sweden. Paper presented at 'The Glow in their Eyes'. Global Perspectives on Film Cultures, Film Exhibition and Cinemagoing, Ghent, Belgium, 14-16 December, 2007.
Jernudd, Å. (2005). Fairground Amusements and (the Absence of) Film Around 1900. The Example of Örebro, Sweden. Paper presented at 17:e nordiska konferensen för medie- och kommunikationsvetenskap, Aalborg, 11-14 augusti 2005.
Jernudd, Å. (2005). Regulating Public Auditoriums. Paper presented at Nitra konferens: Dokumentärfilmen i Sverige. Identitet – Självbild – Minne, Falun, Sweden, October, 2005.
Jernudd, Å. (2004). Reform, Temperance and Entertainment: Leisure in a Small Town in Sweden Around 1900. Paper presented at British Academy Network Seminar: Local Film and Local Exhibition, Stockholm, 2004.
Jernudd, Å. (1999). Nonfiction and Documentary: An Analysis of a Program Inbetween. Paper presented at 14:e nordiska konferensen för medie- och kommunikationsvetenskap, Kungälv.
Jernudd, Å. (1999). The Expedition Film. ‘Just Looking’ at Wild Men and Beasts. Paper presented at NorFa Workshop on History and Film, Lund.

Data set

Pafort-Overduin, C. , Boter, J. , Oort, T. v. , Lotze, K. , Jernudd, Å. , Vijver, L. V. D. , Treveri Gennari, D. , Ercole, P. & et al. (2019). Film programming Antwerp Bari Ghent Gothenburg Leicester Rotterdam 1952.

Doctoral theses, monographs

Jernudd, Å. (2007). Filmkultur och nöjesliv i Örebro 1897-1908. (Doctoral dissertation). Stockholm: Stockholms universitet.