Åsa JernuddTitle: Senior Lecturer School/office: School of Humanities, Education and Social Sciences
Phone: +46 19 302129
About Åsa Jernudd
Åsa Jernudd is associate professor in Media- and Communication Studies at the School of Humanities, Education and Social Sciences. She earned her PhD in Cinema Studies at Stockholm University in 2007.
Jernudd’s research is in the field of “new cinema history” and concerns film exhibition as social and cultural event. Her thesis offered a social history of the first decade of film exhibition in Sweden, tracing how the medium was introduced in a small town setting by appealing to and adjusting to modern forms of social infrastructure provided by the free churches, the temperance and worker’s societies. She has published on ethnographic method in Film and Media Studies; on cinematic space in the early period of Swedish cinema; on film programming in the pre-cinema period and she has also examined the complexity of memories of cinema going. With human geographer professor Mats Lundmark, Jernudd has mapped the practice of film distribution and exhibition in the rural county of Jämtland teasing out differences in the town as opposed to rural contexts during the Second World War and in the immediate post-war period. The research addressed the paradox that the number of cinemas increased in rural Sweden at a time when urbanization was intense. The collaboration with Lundmark continues with a location analysis of cinema in Sweden over time (1936-2003) considering different kinds of cinema ownership as well as population size and concentration.
Jernudd was awarded the Orebro University and Student Union Teaching Award in 1999. She won an Excellence-in-Teaching Grant from the Swedish Foundation for International Cooperation in Research and Higher Education in 2011 that gave her the opportunity to teach for a full semester at the Wee Kim Wee School of Communication and Information at Nanyang Technological University, Singapore.
Background and Community Outreach/Collaboration
Film featured in Jernudd’s background in cultural affairs at Örebro Municipality, as a film projectionist and as director of the art cinema Bio Roxy. Bio Roxy (still) screens film for school children in the region, offers film literacy education, has regular public screenings of commercial film, offers film festivals and other film events. For a decade she regularly contributed with film critique in the regional daily paper, Nerikes Allehanda. Jernudd has also served six years as a jury member for the national film awards. More recently, she has been chairperson for Örebro Filmförening (2017-2018), a society devoted to the promotion of film production and film culture. The society curates a project (2017-2019) financed by Allmänna arvsfonden with the aim of creating opportunities for semi-professional and professional film production in the region.
A research initiation project, European Research on the Historical Experience of Cinema Going (Jernudd) (2016-2017), funded by the Swedish Foundation for Humanities and Social Sciences, brought together a group of international scholars to collaborate in the historical study of cinema exhibition and cinema-going. It gave Jernudd the opportunity to become part of another space for collaboration, in the large-scale AHRC-funded project, European Cinema Audiences: Entangled Histories and Shared Memories (Treveri-Gennari) (2018-2021). Jernudd contributes to the European Cinema Audiences project as member of the steering committee and as national advisor for the parts that concern Sweden (Gothenburg is one of the case studies).
Recently, Jernudd was awarded funding from the Swedish Research Council for a 3 year project with the title, Swedish Cinema and Everyday Life: A study of cinema-going in its peak and decline. The purpose of the project is to further our knowledge of cinema as part of everyday life in 1950s and 1960s Sweden and to deepen our understanding about how cinema-going is remembered as woven into the fabric of everyday life. Video-recordings of memories of audience’s experiences of cinema-going at this time in Bergslagen are being collected to this end, and will be used in a triangulated analysis involving also programming data and historical, archival material. One focus of analysis is to understand the experience of cinema audiences in urban as well as more rural locations. The study is also designed to reveal and compare narratives from a time when cinema-going was routine and ordinary as well as from a period of decline. Furthermore, there is an ambition to further the understanding of gendered cinema memory.
This study of Swedish Cinema and Everyday Life will offer a fresh perspective on canonized film history by providing a history of cinema-going from below. Furthermore, by combining ethnographic methods and archival research, the research will open up new perspectives on the relationship between institutional contexts of film consumption and audience memories of cinema-going. The project will record and make available an important cultural heritage. Besides cooperation with The European Cinema Audiences project, it involves collaboration with The National Library in digitalizing and making assessable visual and textual evidence of cinema exhibition.