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Åsa Kroon

Position: Professor School/office: School of Humanities, Education and Social Sciences

Email: YXNhLmtyb29uO29ydS5zZQ==

Phone: +46 19 303480

Room: F3113

Åsa Kroon

About Åsa Kroon

Åsa Kroon is Professor of Media & Communication Studies at Örebro University. Her research interests have evolved over time and include the communicative development of media debates, the role and function of the interview in news journalism, the portrayal of male and female politicians in the media, and how new forms of audience address develop as broadcasting goes from traditional forms of TV to producing TV on and for the web. In the latter case, the sports genre has proven to be of particular interest as a frontrunner for new forms of audience address on the web.

Current research

Her latest research interests are equally varied: gambling advertisements and how these are multimodally designed to attract different kinds of audiences, and slow TV formats such as The Great Moose Migration on Swedish Television which captures moose in real time without any production interference 24/7 for 3 weeks straight. 


Åsa teaches mostly at the candidate and master's level, supervising and examining independent projects. She is the course head for the independent bachelor theses. 



Articles in journals |  Articles, book reviews |  Chapters in books |  Collections (editor) |  Conference papers |  Reports | 

Articles in journals

Articles, book reviews

Chapters in books

Collections (editor)

Conference papers