Public Relations and Applied Communication, 7.5 Credits
PR – public relations – is a popular concept, but what does it really mean? What kind of people and professional practices are involved in PR and how does it affect our daily lives? This course will provide you with essential knowledge about the various ways in which public relations are applied in organizations and in society. Through workshops, case studies and group work you will learn to analyze different aspects of public relation, such as propaganda and public affaires, democracy, crisis management, mass media relations and brand value. You will also have the opportunity to both in-depth and practical work while developing your own communication campaigns, together with other students.
ECTS Credits
7.5 Credits
Level of education
First cycle, the level of specialised study for general qualification cannot be classified (GXX)
School
School of Humanities, Education and Social Sciences
When is the course offered?
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Prerequisites: General entry requirements for university studies.
Selection: Average grade/national university aptitude test/university points
Additional information: Teaching Methods
The course can be made up of lectures, laboratory work, seminars, field studies, exercises, placement studies, web-based discussions and/or workshops.Assessment
The course can be assessed through written examination, take-home examination, compulsory course components, paper, essay and/or oral examination.Application code: X1708
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Prerequisites: General entry requirements for university studies.
Selection: Average grade/national university aptitude test/university points
Additional information: Teaching methods
The course can be made up of lectures, laboratory work, seminars, field studies, exercises, placement studies, web-based discussions and/or workshops.Assessment
The course can be assessed through written examination, take-home examination, compulsory course components, paper, essay and/or oral examination.Application code: X1810
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Prerequisites: General entry requirements for university studies.
Selection: Average grade/national university aptitude test/university points
Additional information: Teaching methods
The course can be made up of lectures, laboratory work, seminars, field studies, exercises, placement studies, web-based discussions and/or workshops.Assessment
The course can be assessed through written examination, take-home examination, compulsory course components, paper, essay and/or oral examination.Application code: X1905