Public Relations and Applied Communication, 7,5 Credits

The emphasis in the course is on achieving an understanding of the principles underlying effective organisational communication and basic strategic knowledge. The course starts with the theoretical principles and useful models for the public relations area. Forms for planned applied communication and information campaigns are discussed, as well as risk and crisis communication and mass media relations.

ECTS Credits

7,5 Credits

Level of education

First cycle, the level of specialised study for general qualification cannot be classified (GXX)

School

School of Humanities, Education and Social Sciences

When is the course offered?

Prerequisites: General entry requirements.

Selection: Average grade/national university aptitude test/university points

Additional information: Teaching Methods

The course can be made up of lectures, laboratory work, seminars, field studies, exercises, placement studies, web-based discussions and/or workshops.

Assessment

The course can be assessed through written examination, take-home examination, compulsory course components, paper, essay and/or oral examination.

Course syllabus

Application code: V1052

Prerequisites: General entry requirements.

Selection: Average grade/national university aptitude test/university points

Additional information: Teaching Methods

The course can be made up of lectures, laboratory work, seminars, field studies, exercises, placement studies, web-based discussions and/or workshops.

Assessment

The course can be assessed through written examination, take-home examination, compulsory course components, paper, essay and/or oral examination.

Course syllabus

Application code: X1108