Visual Communication, 7,5 Credits

This course explores a contemporary set of approaches to visual communication, called 'multimodality', which allow us to carry out more systematic analyses and even to create a predictive framework as to how visual elements, features and forms communicate. We look at a number of these in turn and analyze a range of different media forms such as webpages, tablet designs, food packaging, branding, political communication, etc. We will think about the way that communicative elements can be thought of as resources for communicating very precise ideas, attitudes and values appropriate to target market groups. In each lecture students will learn one set of tools for observation and be expected to then seek out and analyze their own examples in seminars.

ECTS Credits

7,5 Credits

Level of education

First cycle, the level of specialised study for general qualification cannot be classified (GXX)

School

School of Humanities, Education and Social Sciences

When is the course offered?

Prerequisites: General entry requirements.

Selection: Average grade/national university aptitude test/university points

Additional information: Teaching Methods

The course can be made up of lectures, laboratory work, seminars, field studies, exercises, placement studies, web-based discussions and/or workshops.

Assessment

The course can be assessed through written examination, take-home examination, compulsory course components, paper, essay and/or oral examination.

Course syllabus

Application code: V1044

Prerequisites: General entry requirements.

Selection: Average grade/national university aptitude test/university points

Additional information: Teaching Methods

The course can be made up of lectures, laboratory work, seminars, field studies, exercises, placement studies, web-based discussions and/or workshops.

Assessment

The course can be assessed through written examination, take-home examination, compulsory course components, paper, essay and/or oral examination.

Course syllabus

Application code: X1110