Specific entry requirements
A Bachelor's degree of at least 180 credits, of which at least 90 credits are for specialised studies in one of the main fields of study media and communication studies, film studies, rhetoric or journalism including an independent project of at least 15 credits. In addition, knowledge of English corresponding to the course "English 6" or course "English B" from the Swedish Upper Secondary School is required. For more information on how to document your English language qualifications, see University Admissions in Sweden.
If you have citizenship in a European Union (EU) or European Economic Area (EEA) country, or Switzerland, you are NOT required to pay application or tuition fees.
Non - EU citizens
Tuition fee, first instalment: 49613 SEK
Total fee: 99200 SEK
The Master’s Programme Strategic Communication is designed for students with a variety of subject backgrounds within the wide field of communication and focuses on critically understanding and implementing strategic communication and the competences needed to implement it. By strategic communication we refer to professional communication aimed at satisfying long-term organisational and community goals.
On the programme the students develop the skills required across the fast changing media and communications industry, such as: mastery of strategic storytelling, content production and visual design; in-depth understanding of how to use the web and social media for strategic purposes; as well as training in sound research practice, clear and effective writing and critical thinking.
The programme is comprised of two interrelated themes which run over the two semesters. One is oriented to research and critical thinking regarding organizational and strategic communication, the other to the development of a set of communicative skills related to a professional working life.
During the first semester, perspectives on communication and the media related to the understanding of contemporary organisations’ strategic communication in society are introduced, including critical approaches. The students then work with content and management in the context of producing a branding assignment from a target audience perspective. Thereafter, a multimodal approach to visual communication is explored. Finally, theories and research about the role of social media in society from a strategic communication perspective are presented.
During the second semester, students apply and integrate technical and communications skills developed in previous modules to create an online strategic campaign for an organisation or company. Thereafter, research methods and approaches are presented which are then applied in the upcoming thesis. The final independent thesis project consists of the students’ conducting a complete scientific study in line with media and communication studies’ and ethical guidelines.
Throughout the programme, students work individually, in pairs, as well as in a team. The programme assumes and promotes creative learning through "trial and error," independence and responsibility.
The language of instruction is English and applicants need to be proficient in the English language to be eligible for admission.
Programme syllabus Master's Programme in Strategic Communication, 60 credits