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Assimakis Tseronis

Title: Senior Lecturer School/office: School of Humanities, Education and Social Sciences


Phone: +46 19 302441

Room: F3145

Assimakis Tseronis
Research subject Research environments

About Assimakis Tseronis

Assimakis Tseronis is Senior Lecturer at the section of Rhetoric, at the School of Humanities, Education and Social Sciences (HumUS). His research interests fall under the areas of discourse analysis, rhetorical argumentation, and pragmatics. The focus of his research is on the textual and semiotic properties of (argumentative) discourse, as well as on the social and cultural context in which such discourse is produced and interpreted.

In his doctoral and post-doctoral research, Assimakis studied phenomena pertaining to the linguistic aspects of argumentative discourse, such as the use of stance adverbs and evaluative words as well as the use of discourse markers and connectors. His aim was to provide a refined analysis and evaluation of argumentative discourse that considers the stylistic and pragmalinguistic aspects of language use.

In the years following that, he has taken a special interest in the argumentative and rhetorical analysis of multimodal discourse in particular. He has thus focused on the interaction between verbal and non-verbal modes in argumentative and persuasive communication as well as on the rhetorical and argumentative functions of the visual and other non-verbal modes. Assimakis has given talks and published papers on printed advertisements, magazine covers, and documentary films, combining insights from argumentation theory, rhetoric, pragmatics, and multimodal discourse analysis.

Currently, he is studying the argumentative functions and rhetorical effects of images in scientific journals and popular science magazines.

Assimakis has taught courses at BA and MA levels in the fields of discourse analysis, verbal communication, rhetoric and argumentation studies, as well as visual and multimodal argumentation. He has also supervised a number of MA theses on topics pertaining to the above fields.

From September 2019, Assimakis teaches at the BA programme Språk, Retorik och Kommunikativt Ledarskap (Language, Rhetoric, and Communicative Leadership). He is also teaching on visual and multimodal communication for BA and MA courses offered in Media and Communication Science.

He is a member of the International Society for the Study of Argumentation (ISSA), the Rhetoric Society of Europe (RSE), and of the editorial board of the Journal of Argumentation in Context (JAIC, Benjamins).


Articles in journals |  Articles, book reviews |  Articles, reviews/surveys |  Chapters in books |  Collections (editor) |  Conference papers |  Doctoral theses, monographs |  Reports | 

Articles in journals

Tseronis, A. (2018). Multimodal argumentation: Beyond the verbal/visual divide. Semiotica, 2018 (220), 41-67.
Tseronis, A. & Forceville, C. (2017). Arguing Against Corporate Claims Visually and Multimodally: The Genre of Subvertisements. Multimodal Communication, 6 (2), 143-157.
Tseronis, A. (2011). Use and abuse of the strategic function of in fact and frankly when qualifying a standpoint. Pragmatics: Quarterly Publication of the International Pragmatics Association, 21 (3), 473-490.

Articles, book reviews

Tseronis, A. (2017). Christian Plantin: Dictionnaire de l’Argumentation. Une Introduction aux E´ tudes d’Argumentation. [Review]. Argumentation: an international journal on reasoning, 31 (4), 727-734.

Articles, reviews/surveys

Tseronis, A. & Pollaroli, C. (2018). Introduction: Pragmatic insights for multimodal argumentation. International Review of Pragmatics, 10 (2), 147-157.

Chapters in books

Tseronis, A. (2021). How Face Threatening Are Disagreement Moves? A Proposal for an Integration of Insights from Politeness Theory into Argumentation Theory. In: Ronny Boogaart, Henrike Jansen, Maarten van Leeuwen, The Language of Argumentation (pp. 167-187). Switzerland: Springer Nature.
Tseronis, A. (2017). Analysing multimodal argumentation within the pragma-dialectical framework: Strategic manoeuvring in the front covers of The Economist. In: Frans van Eemeren & Wu Peng, Contextualizing Pragma-Dialectics (pp. 335-359). Amsterdam, Neteherlands: John Benjamins Publishing Company.
Tseronis, A. & Forceville, C. (2017). Introduction: Argumentation and rhetoric in visual and multimodal communication. In: Assimakis Tseronis& Charles Forceville, Multimodal Argumentation and Rhetoric in Media Genres (pp. 2-24). Amsterdam, Netherlands: John Benjamins Publishing Company.
Tseronis, A. & Forceville, C. (2017). The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman’s documentaries. In: Assimakis Tseronis & Charles Forceville, Multimodal Argumentation and Rhetoric in Media Genres (pp. 166-188). Amsterdam, Netherlands: John Benjamins Publishing Company.
Tseronis, A. (2015). Documentary film as multimodal argumentation: Arguing audio-visually about the 2008 financial crisis. In: Janina Wildfeuer, Building Bridges for Multimodal Research: International Perspectives on Theories and Practices of Multimodal Analysis (pp. 327-345). . Peter Lang Publishing Group.
Doury, M. & Tseronis, A. (2014). Les faits et les arguments: La mise en discours des scores électoraux. In: Jan Goes, Jean-Marc Mangiante, Françoise Olmo, Carmen Pineira-Tresmontant, Le Langage Manipulateur: Pourquoi et Comment Argumenter? (pp. 193-210). Arras: Artois Presses Université.
Tseronis, A. (2013). Exploiter la dialogicité argumentative: Le cas des adverbes épistémiques et illocutifs qualifiant une thèse. In: Daniela Pirazzini, Anika Schiemann, Dialogizität in der Argumentation: Eine Multidisziplinäre Betrachtung (pp. 297-312). Frankfurt am Main: Peter Lang Publishing Group.
Tseronis, A. & Iordanidou, A. (2009). Modern Greek dictionaries and the ideology of standardization. In: Alexandra Georgakopoulou & Michael Silk, Standard Languages and Language Standards: Greek, Past and Present (pp. 167-185). . Ashgate.

Collections (editor)

Tseronis, A. (ed.) & Pollaroli, C. (ed.) (2018). Special Issue: Pragmatic insights for multimodal argumentation. Brill Academic Publishers (International Review of Pragmatics 10(2)).
Tseronis, A. (ed.) & Forceville, C. (ed.) (2017). Multimodal Argumentation and Rhetoric in Media Genres . Amsterdam: John Benjamins Publishing Company (Argumentation in Context ).

Conference papers

Tseronis, A. (2020). The prospects for multimodal schemes of argument: Assessing the spoofing strategies in subvertisements of the tobacco industry. In: Catarina Dutilh Novaes; Henrike Jansen; Jan Albert van Laar; Bart Verheij, Reason to Dissent Proceedings of the 3rd European Conference on Argumentation, Volume I. Paper presented at 3rd European Conference on Argumentation (ECA 2019), Groningen, The Netherlands, June 24-27, 2019 (pp. 579-592). College Publications.
Tseronis, A. (2018). The Explicit/Implicit Distinction in Multimodal Argumentation: Comparing the Argumentative Use of Nano-Images in Scientific Journals and Science Magazines. In: Steve Oswald & Didier Maillat, Argumentation and Inference Proceedings of the 2nd European Conference on Argumentation, Fribourg 2017 Volume II. Paper presented at 2nd European Conference on Argumentation, Fribourg, Switzerland, 20-23 June, 2017 (pp. 821-842). College Publications.
Tseronis, A. , Forceville, C. & Grannetia, M. (2015). The argumentative role of visual metaphor and visual antithesis in ‘fly-on-the-wall’ documentary. In: Bart Garssen; David Godden; Gordon Mitchell; Francisca Snoeck Henkemans, Proceedings of the International Society for the Study of Argumentation. Paper presented at 8th International Conference on Argumentation: University of Amsterdam, The Netherlands, July 1-4, 2014 (pp. 1380-1395).
Tseronis, A. (2013). Argumentative functions of visuals: beyond claiming and justifying. In: Dima Mohammed; Marcin Lewinski, Virtues of argumentation proceedings of the 10th International Conference of the Ontario Society for the Study of Argumentation (OSSA), 22-26 May 2013 Windsor, ON. Paper presented at 10th International Conference of the Ontario Society for the Study of Argumentation (OSSA), 22-26 May 2013 Windsor, ON, Canada (pp. 1-17). Ontario Society for the study of Argumentation (OSSA).

Doctoral theses, monographs


Gelang, M. , Jacobsson, M. , Tseronis, A. & Westberg, G. (2021). Casebaserat lärande inom humanistiska studier: Erfarenheter från Kandidatprogram i språk, retorik och kommunikativt ledarskap. Örebro: Örebro University (Arbetsrapporter från Högskolepedagogiskt centrum 3).