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Hogne Sataoen

Position: Senior Lecturer School/office: School of Humanities, Education and Social Sciences

Email: hogne.sataoen@oru.se

Phone: +46 19 301274

Room: F3107

Research subject

Media and Communication Studies

Research environments

About Hogne Sataoen

Hogne Lerøy Sataøen is Associate Professor in media and communication studies. He has a PhD in Sociology from University of Bergen, Norway (2011). Previously, Sataøen has been working as a researcher at Western Norway Research Institute, Stein Rokkan Centre for Social Studies and the Department of Administration and Organization Theory, University of Bergen.

Hogne has published within the fields of (1) Strategic Communication and public sector organizations, (2) energy politics and (3) general sociology, in journals such as International Journal of Strategic Communication, British Journal of Management, Public Management Review, Journal of Higher Education Policy and Management, Scandinavian Journal of Educational Research, Norsk Sosiologisk Tidsskrift,Sociological Research Online, Energy Research & Social Science, Nordiska Organisasjonsstudier and Scandinavian Journal of Management.

His work on Strategic Communication and public sector organizations taps into question of how communication practices are professionalized, institutionalized and organized in public sector contexts. Within this area of research, Hogne has conducted critical studies of how higher education institutions and health care organizations employ new communication ideals and organizational concepts such as corporate branding and reputation management. He has also payed interest to the role organizational values and visions play in such organizations. Hogne make use of theoretical perspectives rooted in the interpretive and sociological tradition, and in particular he has been interested in (neo-)institutional theories. His research rely on different research methods, in particular qualitative research methods, but also descriptive statistics and comparative studies.

Hogne currently teaches in courses on strategic communication, organizations and organizing, and PR

Previously, Hogne has been visiting researcher at the Institute for Future Studies, Stockholm (2010), Stockholm Centre for Organizational Research (2014) and the Ratio Institute, Stockholm (2016). He has had assignments for several different research projects, financed by for instance Intelligent Energy Europe, The Norwegian Research Council, The Norwegian Water Resources and Energy Directorate, The Norwegian labor and welfare service and Norsk Hydro.

Active projects

Research groups

Strategic Communication (SCOM)

Publications

Articles in journals

Rabe, L. , Sataøen, H. L. , Lidskog, R. & Eriksson, M. (2024). Making risk communication in practice: dimensions of professional logics in risk and vulnerability assessments. Journal of Risk Research.
Sataøen, H. L. , Østgaard Skotnes, R. , Hansen, K. & Eriksson, M. (2024). Municipal risk communication challenges in the Nordic context: Organizing risk ownership. Risk, Hazards & Crisis in Public Policy.
Sataøen, H. L. , Lövgren, D. & Neby, S. (2023). Creating the “University experience”: promotional and multimodal video productions in Scandinavian higher education. Nordic Journal of Studies in Educational Policy, 9 (3), 260-275.
Wæraas, A. & Sataøen, H. L. (2023). Different strokes for different folks? The translation of public values into official meanings. International Review of Administrative Sciences.
Sataøen, H. L. & Eriksson, M. (2023). “Striking the right balance”: tensions in municipal risk communication management for preparedness. Journal of Communication Management, 27 (4), 601-616.
Ågren, M. & Sataøen, H. L. (2022). Becoming a “Normal” and “Ordinary” Organization through Strategic Communication? Discursive Legitimation of the Swedish Armed Forces. International Journal of Strategic Communication, 16 (1), 50-69.
Sataøen, H. L. (2021). “Exotic, welcoming and fresh”: stereotypes in new Nordic branding. Journal of Place Management and Development, 14 (3), 331-345.
Sataøen, H. L. (2019). Sub-sector branding and nation branding: the case of higher education. Corporate Communications. An International Journal, 24 (3), 425-438.
Sataøen, H. L. & Nygård, D. (2018). Omdømmehåndtering i høyere utdanning: Argumentasjon og selvfremstilling i studiekataloger. Nordiske organisasjonsstudier, 20 (1), 45-66.
Sataøen, H. L. (2018). Regulokratene: Den nye styringsprofesjonen?. Norsk sosiologisk tidsskrift, 2 (6), 481-499.
Sataøen, H. L. (2018). Transforming the "Third Mission" in Norwegian Higher Education Institutions: A Boundary Object Theory Approach. Scandinavian Journal of Educational Research, 62 (1), 52-67.
Sataøen, H. L. , Brekke, O. A. & Angell, S. I. (2017). Distriktsvenleg, miljøvenleg og klimavenleg?: Drivkrefter i utviklinga av småkraft i Hardanger. Tidsskriftet Utmark (1), 68-82.
Sataøen, H. L. & Wæraas, A. (2016). Building a Sector Reputation: The Strategic Communication of National Higher Education. International Journal of Strategic Communication, 10 (3), 165-176.
Lundberg, K. & Sataøen, H. (2016). Kvalitativ Sykepleieforskning: En studie av refleksjoner om forskerens situering. Klinisk Sygepleje (4), 254-267.
Wæraas, A. & Sataøen, H. L. (2015). Being All Things to All Customers: Building Reputation in an Institutionalized Field. British Journal of Management, 26 (2), 310-326.
Sataøen, H. L. & Wæraas, A. (2015). Branding without Unique Brands: Managing similarity and difference in a public sector context. Public Management Review, 17 (3), 443-461.
Sataøen, H. L. (2015). Higher education as object for corporate and nation branding: between equality and flagships. Journal of Higher Education Policy and Management, 37 (6), 702-717.
Sataøen, H. L. , Brekke, O. A. , Batel, S. & Albrecht, M. (2015). Towards a sustainable grid development regime?: A comparison of British, Norwegian, and Swedish grid development. Energy Research & Social Science, 9, 178-187.
Lundberg, K. G. & Sataøen, H. L. (2014). Institusjonell etnografi: Ei inspirasjonskjelde for den skandinaviske organisasjonsteorien?. Nordiske organisasjonsstudier, 16 (1), 30-50.
Wäraas, A. & Sataøen, H. L. (2014). Trapped in conformity?: Translating reputation management into practice. Scandinavian Journal of Management, 30 (2), 242-253.
Sataøen, H. L. (2014). Åpne, mangfoldige og respektfulle? Visjoner og kjerneverdier i norske og svenske høyere utdanningsinstitusjoner. Högre Utbildning, 4 (2), 95-108.
Solbakk, M. N. & Sataøen, H. L. (2013). En dans preget av forhandlinger: Om kommunikasjonslederne i sykehusene og media. Magma - Tidsskrift for økonomi og ledelse (5), 70-77.
Carlsen, B. & Sataøen, H. L. (2013). ’Når pengene rår, forsvinner andre verdier i systemet’: Helsearbeideres syn på den norske samhandlingsreformen. Nordiske organisasjonsstudier, 15 (1), 29-54.
Brekke, O. A. & Sataøen, H. L. (2012). Fra samkjøring til overkjøring? Norsk nettutvikling i lys av erfaringer fra Sverige og Storbritannia. Plan: Tidsskrift for samfunnsplanlegging, byplan & regional utvikling, 44 (6), 22-28.
Sataøen, H. L. (2008). Building the hydrogen highway: the visions of a large-scale hydrogen project in Norway. Sociological Research Online, 13 (3).

Chapters in books

Lövgren, D. & Sataøen, H. L. (2021). Universitet, högskolor och kommunikation: Från information till synlighet. In: Magnus Fredriksson, Organisationer och kommunikation (pp. 131-158). Lund: Studentlitteratur AB.
Lundberg, K. G. & Sataøen, H. L. (2019). From translation of ideas to translocal relations: shifting heuristics from Scandinavian Neo-Institutional Theory to institutional ethnography. In: Rebecca W. B. Lund & Ann Christin E. Nilsen, Institutional Ethnography in the Nordic Region (pp. 39-50). London: Routledge.
Sataøen, H. L. & Wæraas, A. (2018). What we stand for: Reputation platforms in Scandinavian higher education. In: Tom Christensen, Åse Gornitzka, Francisco O. Ramirez, Universities as Agencies: Reputation and Professionalization (pp. 155-181). London: Palgrave Macmillan.
Brekke, O. A. , Sataøen, H. L. , Ruud, A. , Batel, S. & Albrecht, M. (2014). Smart, but is It Sustainable?: The Importance of Reconciling Non-Technical Concerns in Grid-Development Policies. In: Moe, E. & Midford, P., The political economy of renewable energy and energy security: common challenges and national responses in Japan, China and Northern Europe (pp. 175-193). . Palgrave Macmillan.
Sataøen, H. L. (2011). Omdømmearbeid i norske helseforetak: både selvsagt og suspekt. In: Wæraas, Arild; Byrkjeflot, Haldor & Angell, Svein Ivar, Substans og framtreden: omdømmehåndtering i offentlig sektor (pp. 133-146). Oslo: Universitetsforlaget.

Conference papers

Sataøen, H. L. , Lövgren, D. & Neby, S. (2023). “Communication is important, the communicator is not”: Communication professionals in higher education institutions: between the trivial and significant. Paper presented at 39th EGOS Colloquium, Sub-theme 78: Universities in Turbulent Times, Cagliari, Italy, July 6–8, 2023.
Sataøen, H. L. & Lundberg, K. G. (2023). Ideologies of Work in Motion: Multimodal (re)presentation of Occupational Rehabilitation in the Scandinavian Welfare State. Paper presented at NordMedia23, Bergen, Norway, 16–18 August 16-18, 2023.
Rabe, L. & Sataøen, H. L. (2023). The Making of Municipal Risk Communication: a comparison of logics between security and communication practitioners at Swedish municipalities. Paper presented at 7th International Crisis Communication Conference, Gothenburg, Sweden, October 5-7, 2023.
Sataøen, H. L. , Lövgren, D. & Neby, S. (2022). Higher Eudcation and Strategic Communication in Scandinavia: Creating the University Experience through multimodal productions. Paper presented at 38th EGOS Colloquium, Vienna, July 7-9, 2022.
Sataøen, H. L. , Skotnes, R. , Hansen, K. & Eriksson, M. (2022). Who owns the risk communication? Challenges in risk communication in Swedish and Norwegian municipalities. Paper presented at NEON-konferansen, Drammen, Norway, November 22-24, 2022.

Doctoral theses, monographs

Sataøen, H. L. (2011). Frå folkeopplysning til omdømmehandtering? : om institusjonalisering og profesjonalisering av informasjons- & kommunikasjonsarbeid i norske sjukehus. (Doctoral dissertation). Bergen: Universitetet i Bergen.

Reports

Sataøen, H. L. , Brekke, O. A. & Angell, S. I. (2014). Hardanger som småkraftregion: Frå industrikraft til kortreist kraft. Bergen: Stein Rokkan Centre for Social Studies (Stein Rokkan Centre for Social Studies 4).
Brekke, O. A. & Sataøen, H. L. (2012). Ekspertise, politikk eller dialog?: Nettutvikling i Norge, Sverige og Storbritannia. Bergen: Stein Rokkan Centre for Social Studies (Stein Rokkan Centre for Social Studies 8).
Sataøen, H. L. , Aall, C. , Mjøs, T. & Sijstermans, R. (2007). Lokale energiutredninger: Evalueringsrapport. Sogndal: Vestlandsforskning (VF prosjektrapport 5).
Olafsson, K. & Sataøen, H. L. (2006). Evaluering av "Gult Kort". Sogndal: Vestlandsforskning (Vestlandsforskning 6/2006).
Sataøen, H. L. , Knagenhjelm, M. & Andersen, O. (2005). Barrierer mot vindkraft: En analyse av holdninger i lokalbefolkningen. Fase 1: forundersøkelse basert på telefonintervju. Sogndal: Vestlandsforskning (VF-notat 14/2005).