Johan Swahn
Position: Senior Lecturer School/office: School of Hospitality, Culinary Arts and Meal ScienceEmail: johan.swahn@oru.se
Phone: +46 709 410415
Room: K1113
Research subject
Research projects
Active projects
- Aquafresh - collaboration with SLU and Future of Food
- Eating and watching tv-series! How do movies or tv-series affect our perception of snacks?
- Improved sensory experience for elderly
- Sensory Hacking - Eating in Virtual Reality. How can we eat healthier and tastier through virtual reality?
- Sound and Taste; how does sound affect the way we perceive taste?
Research groups
Publications
Articles in journals |
Books |
Chapters in books |
Conference papers |
Doctoral theses, comprehensive summaries |
Manuscripts |
Reports |
Articles in journals
- Swahn, J. & Nilsen, A. (2023). 'Sounds salty!' How a soundtrack affects the liking and perception of the salty balance in bread. International Journal of Gastronomy and Food Science, 32.
- Herdenstam, A. P. F. , Kurtser, P. , Swahn, J. & Arunachalam, A. (2022). Nature versus machine: A pilot study using a semi-trained culinary panel to perform sensory evaluation of robot-cultivated basil affected by mechanically induced stress. International Journal of Gastronomy and Food Science, 29.
- Swahn, J. , Mossberg, L. , Öström, Å. & Gustafsson, I. (2012). Sensory description labels for food affect consumer product choice. European Journal of Marketing, 46 (11/12), 1628-1646.
- Larsson, U. & Swahn, J. (2011). Green frames: a semantic study in the lexicon of babyleaf salad. Studia Neophilologica, 83 (2), 149-168.
- Swahn, J. , Öström, Å. , Larsson, U. & Gustafsson, I. (2010). Sensory and semantic language model for red apples. Journal of sensory studies, 25 (4), 591-615.
Books
- Gustafsson, I. , Jonsäll, A. , Mossberg, L. , Swahn, J. & Öström, Å. (2014). Sensorik och marknadsföring. Lund: Studentlitteratur AB.
- Johansson, J. , Hansson, J. , Swahn, J. & Öström, Å. (2008). Smaken är biff: ett utbildningsmaterial om svensk ryggbiff för restaurangbranschen. Grythyttan: Örebro universitet.
Chapters in books
- Gustafsson, I. , Swahn, J. & Öström, Å. (2008). Det sensoriska språket. In: Carl Jan Granqvist, Birgit Hemberg, Ulf Larsson, Christina Möller, Dick Norberg, Barbro Stanley, Karsten Thurfjell, Ann Häppich, Årets svenska måltidslitteratur 2008 (pp. 71-71). Grythyttan: Måltidens hus i Norden.
Conference papers
- Herdenstam, A. P. F. , Kurtser, P. , Swahn, J. , Arunachalam, A. & Edberg, K. (2022). Nature versus machine: Sensory evaluation of robot-cultivated basil affected by mechanically induced stress. Paper presented at 10th European Conference on Sensory and Consumer Research: A Sense of Earth (EuroSense 2022), Turku, Finland, September 13-16, 2022.
Doctoral theses, comprehensive summaries
- Swahn, J. (2011). If I can taste it, I want it...: sensory marketing in grocery retail stores. (Doctoral dissertation). (Comprehensive summary) Örebro: Örebro universitet.
Manuscripts
- Swahn, J. , Mossberg, L. , Öström, Å. & Gustafsson, I. Different sensory marketing cues affect consumers’ food choice behaviour.
Reports
- Gustafsson, I. , Öström, Å. , Swahn, J. & Larsson, U. (2008). Äppelspråket - ett marknadsföringsredskap: sensoriska beskrivningar av 8 studerade äppelsorter : en populärvetenskaplig rapport. Örebro: Örebro universitet.