Johan Swahn
Title: Lecturer School/office: School of Hospitality, Culinary Arts and Meal Science
Email:
Phone: +46 19 303000, +46 709 410415
Room: K1113
Research Subject
Research Projects
Research Projects
- Aquafresh - collaboration with SLU and Future of Food
- Eating and watching tv-series! How do movies or tv-series affect our perception of snacks?
- Improved sensory experience for elderly
- Sensory Hacking - Eating in Virtual Reality. How can we eat healthier and tastier through virtual reality?
- Sound and Taste; how does sound affect the way we perceive taste?
Research Teams
Research Teams
Publications
Publications
Articles in journals |
Books |
Chapters in books |
Doctoral theses, comprehensive summaries |
Manuscripts |
Reports |
Articles in journals
Swahn, J. , Mossberg, L. , Öström, Å.
& Gustafsson, I. (2012). Sensory description labels for food affect consumer product choice. European Journal of Marketing, 46 (11/12), 1628-1646.
Larsson, U.
& Swahn, J. (2011). Green frames: a semantic study in the lexicon of babyleaf salad. Studia Neophilologica, 83 (2), 149-168.
Swahn, J. , Öström, Å. , Larsson, U.
& Gustafsson, I. (2010). Sensory and semantic language model for red apples. Journal of sensory studies, 25 (4), 591-615.
Books
Gustafsson, I. , Jonsäll, A. , Mossberg, L. , Swahn, J.
& Öström, Å. (2014). Sensorik och marknadsföring. Lund: Studentlitteratur AB.
Johansson, J. , Hansson, J. , Swahn, J.
& Öström, Å. (2008). Smaken är biff: ett utbildningsmaterial om svensk ryggbiff för restaurangbranschen. Grythyttan: Örebro universitet.
Chapters in books
Gustafsson, I. , Swahn, J.
& Öström, Å. (2008). Det sensoriska språket.
In:
Carl Jan Granqvist, Birgit Hemberg, Ulf Larsson, Christina Möller, Dick Norberg, Barbro Stanley, Karsten Thurfjell, Ann Häppich, Årets svenska måltidslitteratur 2008 (pp. 71-71).
Grythyttan: Måltidens hus i Norden.
Doctoral theses, comprehensive summaries
Swahn, J. (2011). If I can taste it, I want it...: sensory marketing in grocery retail stores.
(Doctoral dissertation).
(Comprehensive summary)
Örebro: Örebro universitet.
Manuscripts
Swahn, J. , Mossberg, L. , Öström, Å.
& Gustafsson, I. Different sensory marketing cues affect consumers’ food choice behaviour.
Reports
Gustafsson, I. , Öström, Å. , Swahn, J.
& Larsson, U. (2008). Äppelspråket - ett marknadsföringsredskap: sensoriska beskrivningar av 8 studerade äppelsorter : en populärvetenskaplig rapport. Örebro: Örebro universitet.