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Mats Carlbäck

Position: Senior Lecturer School/office: School of Hospitality, Culinary Arts and Meal Science

Email: mats.carlback@oru.se

Phone: +46 19 302023

Room: K1114

Research subject

Culinary Arts and Meal Science

About Mats Carlbäck

Mats Carlbäck is currently assistant professor at School of Hospitality, Culinary Arts and Meal Science, Örebro University, Sweden and associate professor of applied sciences at Wittenborg University of Applied Science, Apeldoorn, the Netherlands.

With a long practical experience from the hospitality sector, both in Sweden and on the international arena, Mats' research focus is on strategic advancements for the companies in the sector. With a background as entrepreneur, issues relating to entrepreneurship are also high on the agenda. In addition to the teaching and research activities Mats is running Grythyttan Sustainability Solutions (GSS) – a company developing applicable solutions for the industry.

Active projects

Research groups

Publications

Articles in journals

Demydyuk, G. & Carlbäck, M. (2023). Balancing short-term gains and long-term success in lodging: The role of customer satisfaction and price in hotel profitability model. Tourism Economics.
Carlbäck, M. , Nygren, T. & Hägglund, P. (2023). Human Resource Development in Restaurants in Western Sweden – A Human Capital Theory Perspective. Journal of Human Resources in Hospitality & Tourism.
Shapoval, V. , Hägglund, P. , Pizam, A. , Abraham, V. , Carlbäck, M. , Nygren, T. & Madison Smith, R. (2021). The COVID-19 pandemic effects on the hospitality industry using social systems theory: A multi-country comparison. International Journal of Hospitality Management, 94.
Carlbäck, M. (2021). The Delicate Balancing Act. CHRIE Communiqué, 38 (1), 4-4.
Carlbäck, M. & Nygren, Å. (2020). Building a new curriculum for hospitality management programmes with collegial seminars. Journal of Teaching and Learning in Higher Education at Malmö University, 1 (2).
Carlbäck, M. (2019). Brand Value Attributable to Affiliation (BVAA) – a Method for Measurement in a Consortium Context. European Journal of Tourism Research, 23, 112-126.
Carlbäck, M. (2019). To Be or Not to Be . . .: – Brand Affiliation in the Hotel Industry. European Journal of Tourism Research, 21, 138-142.
Carlbäck, M. (2012). Strategic Entrepreneurship in the Hotel Industry: The Role of Chain Affiliation. Scandinavian Journal of Hospitality and Tourism, 12 (4), 349-372.
O'Neill, J. W. & Carlbäck, M. (2011). Do brands matter?: A comparison of branded and independent hotels' performance during a full economic cycle. International Journal of Hospitality Management, 30 (3), 515-521.
Carlbäck, M. (2010). From cost accounting to customer accounting in the restaurant industry. International Journal of Revenue Management, 4 (3-4), 403-419.
Andersson, T. D. & Carlbäck, M. (2009). Experience accounting: an accounting system that is relevant for the production of restaurant experiences. Service Industries Journal, 29 (10), 1377-1396.
Carlbäck, M. (2008). Are the chain operations simply with it?: Five aspects meal model as a development tool for chain operations/franchise organizations. Journal of Foodservice, 19 (1), 74-79.

Books

Carlbäck, M. (2015). Logi (1ed.). Stockholm: Liber.

Chapters in books

Carlbäck, M. (2022). The EA-Approach: A Customer-Centered Management System to Produce, Manage and Assess Relevant Experiences for the Hospitality and Tourism Industry. In: Dhouha Jaziri; Raouf Ahmad Rather, Contemporary Approaches Studying Customer Experience in Tourism Research. London: Emerald Group Publishing Limited.
Carlbäck, M. (2016). Independent or flagged?: the decision to affiliate to a chain. In: Ivanova, M., Ivanonv, S., Magnini, V., The Routledge Handbook of Hotel Chain Management (pp. 385-394). Abingdon, Oxon: Routledge.

Conference papers

Demydyuk, G. & Carlbäck, M. (2023). Empowering Hospitality and Tourism Entrepreneurs: Elaboration on Experienced Accounting Analytical Framework. Paper presented at 2023 iAHFME Research Symposium, New York, USA, November 11, 2023.
Demydyuk, G. , Singh Kaurav, R. P. , Carlbäck, M. & Vejlgaard, H. (2023). From Fun to Fine Dining: How Cruise Passengers' Priorities Have Shifted after the Restart of Cruising. Paper presented at 15th annual Consumer Behaviour in Tourism Symposium (CBTS 2023), Breda, The Netherlands, May 31 - June 2, 2023.
Demydyuk, G. , Kaurav, R. , Carlbäck, M. & Vejlgaard, H. (2023). From the galley to gourmet: The evolving dining choices of cruise passengers since the return of cruising. Paper presented at EuroCHRIE, Changing Realities, New Opportunities, Vienna, Austria, October 3-6, 2023.
Calvén, A. , Beery, T. , Wendin, K. , Johansson, M. & Carlbäck, M. (2023). Outdoor recreation, nature-based tourism, and food: From Covid-19 to sustainable futures for hospitality and rural development - a review. In: 31st Nordic Symposium on Tourism and Hospitality Research - Book of Abstracts. Paper presented at 31st Nordic Symposium on Tourism and Hospitality Research, Mid Sweden University, Östersund, Sweden, September 19-21, 2023. (pp. 479-483). Östersund: European Tourism Research Institute.
Demydyuk, G. , Singh Kaurav, R. P. , Madanoglu, M. & Carlbäck, M. (2023). Setting Sail Together: Exploring the Impact of Post-Pandemic Consumer Choices on Experience Co-Creation in the Cruise Industry. Paper presented at 15th annual Consumer Behaviour in Tourism Symposium (CBTS 2023), Breda, The Netherlands, May 31 - June 2, 2023.
Demydyuk, G. & Carlbäck, M. (2022). Are Excellent Service and Good Food too Much to Ask? Analysis of Online Customer Reviews on MSC Cruises as a Case of Mainstream Cruise Market Segment. In: EuroCHRIE2022 Apeldoorn, The Netherlands October 25-27, 2022 ABSTRACTS, PAPERS & LECTURER'S LOUNGE. Paper presented at EuroCHRIE 2022, Apeldoorn, The Netherlands, October 24-27, 2022. (pp. 28-28).
Demydyuk, G. & Carlbäck, M. (2022). Customer Metrics as Key Performance Drivers: Analysis of Industry KPIs, ACSI and Risk-Adjusted Stock Market Performance of US Public Hotel Chains (2004-2020). Paper presented at 106th American Accounting Association annual meeting, San Diego, USA, July 29 - August 3, 2022.
Demydyuk, G. & Carlbäck, M. (2022). From Hospitality Basics to Customer Value and Memorable Experiences: Evidence from Online Customer Reviews of the Major Cruise Line Corporations. Paper presented at 2022 Annual International CHRIE Summer Conference, Washington D.C., USA, August 3-6, 2022.
Demydyuk, G. & Carlbäck, M. (2022). Key Performance Drivers in Lodging: The Relationship between Industry KPIs, ACSI and Risk-Adjusted Stock Market Performance of US Public Hotel Chains. Paper presented at Marketing Strategy Meets Wall Street Conference (MSWMS-7), Chicago, USA, August 11-12, 2022.
Carlbäck, M. & Naglo, B. (2022). Service – the forgotten way to a competitive advantage?. In: EuroCHRIE2022 Apeldoorn, The Netherlands October 25-27, 2022 ABSTRACTS, PAPERS & LECTURER'S LOUNGE. Paper presented at EuroCHRIE 2022, Apeldoorn, The Netherlands, October 25-27, 2022. (pp. 5-5).
Demydyuk, G. & Carlbäck, M. (2022). The Moderating Effect of Customer Satisfaction on Profit Drivers of U.S. Restaurant Industry. Paper presented at 8th Conference of the International Association for Tourism Economics (IATE 2022), Perpignan, France, June 28 - July 1, 2022.
Demydyuk, G. & Carlbäck, M. (2022). Understanding key performance drivers in lodging: the relationship between industry KPIs and risk-adjusted stock market performance of US public hotel chains. Paper presented at 8th Conference of the International Association for Tourism Economics (IATE 2022), Perpignan, France, June 28 - July 1, 2022.
Demydyuk, G. & Carlbäck, M. (2021). Does RevPAR Really Move U.S. Hotel Industry Stock? Analysis of Profit Drivers from 2004-2020. Paper presented at iAHFME Annual Research Symposium 2021, New York, USA, (Online Symposium), November 13, 2021.
Carlbäck, M. , Nygren, T. & Hägglund, P. (2021). FAMM 2.0: an applicable tool for dealing with shortage of skilled hospitality employees. Paper presented at EuroCHRIE 2021, Aalborg, Denmark, September 27-30, 2021.
Carlbäck, M. & Imboden, A. (2021). Sustainable Performance Management in the Hospitality Industry: Do we have the necessary tools?. Paper presented at EuroCHRIE 2021, Aalborg, Denmark, September 27-30, 2021.
Carlbäck, M. , Imboden, A. & Darioli, A. (2021). We mean business! The Future of Tourism & Hospitality Education. Paper presented at EuroCHRIE 2021, Aalborg, Denmark, September 27-30, 2021.
Carlbäck, M. & Nygren, Å. (2020). För vem, av vem och varför?: – utveckling av en balanserad kursplan för hotell- och restaurangbranschen. Paper presented at Lärarlärdom 2020, digital konferens, 19 augusti, 2020.
Carlbäck, M. (2019). Experience accounting (EA): the next chapter. Paper presented at Food & Hospitality Multisensory Perspectives, Lyon, France, November 13-15, 2019.
Carlbäck, M. & Nygren, T. (2019). The quickest feet, sharpest knives, best brains and the biggest hearts: A practical approach to a new balanced curriculum for higher hospitality education with focus on the dynamics of bildung. In: 2019 APacCHRIE & EuroCHRIE Joint Conference. Paper presented at 2019 APacCHRIE & EuroCHRIE Joint Conference, Hong Kong, China, May 22-25, 2019.
Carlbäck, M. , Göran-Rodell, A. , Jonsson, I. M. & Gustafsson, H. (2017). Teaching hospitableness: an educational dilemma?. Paper presented at CHME – Council for Hospitality Management Education Conference, Aalborg Kongres & Kultur Center, Aalborg, Denmark, May 16–20, 2017.
Carlbäck, M. (2012). Use of Brand Equity and Brand Value in the Hospitality Industry: Implications and Possibilities. In: Kozak, M., Kozak, N., 6th World Conference for Graduate Research in Tourism, Hospitality and Leisure, 24 - 29 April 2012, Fethiye, Turkey Proceedings Book. Paper presented at 6th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Fethyie, Turkey, April 24-29, 2012. (pp. 1170-1175).
Armbrecht, J. & Carlbäck, M. (2011). The shadow economy: Its effects on the competition in the Swedish restaurant industry. In: Andriotis, K., Theocharous, A., Kotsi, F., Proceedings of the International Conference on Tourism (ICOT 2011). Paper presented at International Conference on Tourism (ICOT 2011): Tourism in the era of uncertainty”, Rhodes Island, Greece, April 27-30, 2011. (pp. 28-47). International Association for Tourism Policy.
Armbrecht, J. & Carlbäck, M. (2011). The Swedish Tax system: Effects on Competition and Compliance in the National Restaurant Industry. In: Liisa Tyrväinen, Seija Tuulentie, Markku Vieru, Eija Virtanen and Irene Murtovaara, Well-being in Tourism and Recreation Book of Abstracts. Paper presented at 20th Nordic Symposium in Tourism and Hospitality Research: Well-being in Tourism and Recreation, Rovaniemi, Finland, September 21-24, 2011. (pp. 37-37). Rovaniemi, Finland: University of Lapland.
Carlbäck, M. (2010). An analysis of the measurement and possible use of intangible asset value in the Swedish hotel and restaurant industry. Paper presented at 10th Manufacturing Accounting Research Conference, Ghent, Belgium, June 20-23, 2010.
Carlbäck, M. (2010). The Use, Possible Use, Identification and Measurement of Intangible Asset Value in the Swedish Hospitality Industry. In: Creative Destinations in a Changing World Book of Abstracts. Paper presented at 19th Nordic Symposium in Tourism and Hospitality Research, Akureyri, Iceland, September 22-25, 2010. (pp. 77-77). Akureyri, Iceland: Icelandic Tourism Research Centre.
Carlbäck, M. (2009). Experience Accounting –Does it Work?. Paper presented at 18th Nordic Symposium in Tourism and Hospitality research, University of Southern Denmark, Esbjerg, Denmark, October 22-24, 2009.

Doctoral theses, comprehensive summaries

Carlbäck, M. (2017). To Be or Not to Be . . .: Brand Affiliation in the Hotel Industry. (Doctoral dissertation). (Comprehensive summary) Göteborg: Göteborgs universitet.

Licentiate theses, comprehensive summaries

Carlbäck, M. (2011). From Cost Accounting to Customer Accounting in the HospitalityIndustry: a Constructive Approach. Lic. (Comprehensive summary) Göteborgs universitet.

Manuscripts

Carlbäck, M. Brand Value Attributable to Affiliation (BVAA) : a Method for Measurement in a Consortium Context.
Carlbäck, M. Brand Value Attributable to Affiliations in the Swedish Hospitality Industry.