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Mats Deutschmann

Title: Professor School/office: School of Humanities, Education and Social Sciences


Phone: +46 19 303562

Room: F3166

Mats Deutschmann

Research subject

Research environments

About Mats Deutschmann

Mats Deutschmann is Professor in English at HumUS. His main fields of interest lie in sociolinguistics and the language politics in post-colonial contexts. He is currently leading two projects on language and stereotyping. 

Research profile

My main research interests fall into several, partly overlapping fields. These include language didactics and learning designs with special focus on e-learning, digital humanities, sociolinguistics and the status of minority languages, especially in educational contexts.

i) Language didactics with special focus on e-learning
Here my main focus is on how various digital media can be used in language education. My primary interest has been in virtual worlds and how these environments can be used to bring together geographically dispersed learners in situated and authentic language learning contexts. The main areas of focus have been on design, in particular how courses can be designed to maximise engagement, participation and learning, and also on what factors affect student in/activity in these environments. My research activities in the field of e-learning have not been restricted to the field of virtual worlds, however. Voice blogs, traditional LMS, ‘key-stroke-logging’ as a means of supporting peer reflection in the writing process and ICT to support language learning in school are also of interest.

ii) Digital Humanities
My work on digital media has also brought me into contact with several researchers from HUMlab, and has meant a broadening of my research spectrum into new fields of digital humanities. These include how digital environments can be used to express various aspects of identity. For example, how minority cultures use the environments to manifest their cultural and linguistic identities and how virtual worlds allow us to express multiple identities.

iii) Sociolinguistics
My research activities in this field have primarily been focussed on explorations of identity (gender in particular) and how language stereotyping affects the judgements of the hearer. I am currently project leader for two projects (C-RAVE and RAVE) where we exploit the affordances offered by digital media in order to raise sociolinguistic language awareness among teacher trainees and other students studying sociolinguistics. We have used digital matched-guise techniques to allow students to be exposed to, or experience different linguistic identities, and compare how different groups respond to a text depending on the conceived identity of the speaker. C-RAVE also involves a cross-cultural element where we work in the Seychelles with similar models as those employed in Sweden in order to compare cultural contructs and stereotyping effects.

For more information about these projects please visit our project homepage:

iv) Minority Languages
I have always had a special interest in Creole languages and their struggle to become a formally acknowledged language in educational contexts. Since my arrival to the department of Language Studies in Umeå, I have had the opportunity to revive my interests in minority languages and their roles/lack of roles in education.

I am currently working with collaborative research framework between UniSey, Umeå University and the Ministry of Education for examining the tri-lingual situation in the school system. Areas of of interest include factors affecting the learning situation such as policy and curriculum questions, the school environment, teacher practice and out-of-school factors such as ICT and media as well as the sociolinguistic situation in the Seychelles.


Articles in journals |  Chapters in books |  Collections (editor) |  Conference papers |  Doctoral theses, monographs | 

Articles in journals

Lindvall-Östling, M. , Deutschmann, M. & Steinvall, A. (2020). An Exploratory Study on Linguistic Gender Stereotypes and their Effects on Perception. Open Linguistics, 6, 567-583.
Deutschmann, M. & Steinvall, A. (2020). Combatting Linguistic Stereotyping and Prejudice by Evoking Stereotypes. Open Linguistics, 6 (1), 651-671.
Deutschmann, M. & Steinvall, A. (2020). Language, Prejudice, Awareness, and Resistance. Open Linguistics, 6 (1), 708-712.
Dennhag, I. , Steinvall, A. , Hakelind, C. & Deutschmann, M. (2019). Exploring gender stereotypes about interpersonal behavior and personality factors using digital matched-guise techniques. Social behavior and personality, 47 (8), 1-13.
Wang, A. , Steinvall, A. & Deutschmann, M. (2014). Who owns the floor?: Examining participation in a collaborative learning scenario between student teachers and active professionals in second life. International Journal of Virtual and Personal Learning Environments, 5 (1), 34-53.
Deutschmann, M. , Ädel, A. , Garettson, G. & Walker, T. (2009). Introducing Mini-McCALL: a pilot version of the Mid-Sweden Corpus of Computer-Assisted Language Learning. ICAME Journal/International Computer Archive of Modern English (33), 21-44.
Lindgren, E. , Sullivan, K. , Deutschmann, M. & Steinvall, A. (2009). Supporting Learner Reflection in the Language Translation Class. International Journal of Information Communication Technologies and Human Development, 1 (3), 26-48.

Chapters in books

Lindvall-Östling, M. , Deutschmann, M. & Steinvall, A. (2019). “Oh It Was a Woman! Had I Known I Would Have Reacted Otherwise!”: Developing Digital Methods to Switch Identity-Related Properties in Order to Reveal Linguistic Stereotyping. In: Sangeeta Bagga-Gupta, Giulia Messina Dahlberg and Ylva Lindberg, Virtual Sites as Learning Spaces: Critical Issues on Languaging Research in Changing Eduscapes (pp. 207-239). England: Palgrave Macmillan.
Deutschmann, M. , Steinvall, A. & Wang, A. (2019). Participating on More Equal Terms?: Power, Gender, and Participation in a Virtual World Learning Scenario. In: K. Becnel, Emerging Technologies in Virtual Learning Environments (pp. 67-94). . IGI Global.
Zelime, J. & Deutschmann, M. (2018). Conflicting ideologies: When the ideological Meets the Perceived and Operational: - A Study of primary teachers' attitudes, perceptions and practice of Seychelles Creole (Kreol Seselwa) and English as mediums of instruction in the Seychelles Primary Schools. In: Kari Smith, Norsk og internasjonal lærerutdanningsforskning: Hvor er vi? Hvor vil vi gå? Hva skal vi gjøre nå? (pp. 129-151). Bergen, Norge: Fagbokforlaget.
Deutschmann, M. , Steinvall, A. & Lagerström, A. (2016). Raising Language Awareness Using Digital Media: Methods for Revealing Linguistic Stereotyping. In: Matt Hayler and Gabrielle Griffin, Research methods for creating and curating data in the digital humanities (pp. 158-180). Edinburgh: Edinburgh University Press.
Deutschmann, M. & Vu, M. T. (2015). Computer assisted language learning in language education: an overview of theories, methods, and current practices. In: Eva Lindgren & Janet Enever, Språkdidaktik: researching language teaching and learning (pp. 43-60). Umeå: Department of Language Studies, Umeå University.
Ivanov, S. , Deutschmann, M. & Enever, J. (2015). Researching language-in-education policies: evidence from the Seychelles, Russia and the European Union. In: Eva Lindgren and Janet Enever, Språkdidaktik: researching language teaching and learning (pp. 85-101). Umeå: Department of Language Studies, Umeå University.
Deutschmann, M. (2013). Creating Online Community: Challenges and Solutions. In: Kirk P.H. Sullivan, Peter E. Czigler and Jenny M. Sullivan Hellgren, Cases on Professional Distance Education Degree Programs and Practices: Successes, Challenges, and Issues (pp. 86-111). Hershey: IGI Global.
Deutschmann, M. & Richardson, D. (2013). Framåtblick. In: Stefan Hrastinski, Nätbaserad utbildning: en introduktion (pp. 99-102). Malmö: Studentlitteratur AB.
Deutschmann, M. , Molka-Danielsen, J. & Panichi, L. (2011). Analyzing the Design of Telecollaboration in Second Life Using Activity Theory. In: Cheney, A. & R. L. Sanders, Teaching and Learning in 3D Immersive Worlds: Pedagogical Models and Constructivist Approaches (pp. 151-168). Hershey: Information Science Reference.
Deutschmann, M. (2011). Debating Across Borders. In: Anders D. Olofsson och J. Ola Lindberg, Informed Design of Educational Technologies in Higher Education: Enhanced Learning and Teaching (pp. 241-269). Hershey PA: Information Science Reference.
Lindgren, E. , Sullivan, K. , Zhao, H. , Deutschmann, M. & Steinvall, A. (2011). Developing Peer-to-Peer Supported Reflection as a Life-Long Learning Skill: an Example from the Translation Classroom. In: Susheel Chhabra & Hakikur Rahman, Human Development and Global Advancements through Information Communication Technologies: New Initiatives (pp. 188-210). Hershey USA: IGI Global.
Deutschmann, M. & Molka-Danielsen, J. (2009). Future Directions for Learning in Virtual Worlds. In: Molka-Danielsen, J & M. Deutschmann, Learning and teaching in the virtual world of second life (pp. 185-190). Trondheim: Tapir Academic Press.
Deutschmann, M. , Dyrvold, K. , Gregersdotter, K. , Sheppard, N. & McIntyre, D. (2006). Kollaborativ inlärning som startpunkt för utveckling av internetkurser inom ämnet engelska. In: Patrik Svensson, Från vision till praktik: språkutbildning och informationsteknik (pp. 215-240). Härnösand: Myndigheten för nätverk och samarbete inom högre utbildning.
Deutschmann, M. (2006). Social variation in the use of apology formulae in the British National Corpus. In: Antoinette Renouf & Andrew Kehoe, The changing face of corpus linguistics (pp. 205-221). Amsterdam: Rodopi.
Deutschmann, M. , Lindgren, E. , Steinvall, A. & Sullivan, K. (2005). Peer-based intervention och key-stroke logging som hjälpmedel för att stimulera språkinlärning i översättningsundervisningen. In: E. Larsson Ringqvist & I. Valfridsson, Forskning om undervisning i främmande språk: rapport från workshop i Växjö 10-11 juni 2004 (pp. 65-75). Växjö universitet: Växjö university press.

Collections (editor)

Molka-Danielsen, J. (ed.) & Deutschmann, M. (ed.) (2009). Learning and teaching in the virtual world of second life (1ed.). Trondheim: Tapir Academic Press.

Conference papers

Mähler, R. , Steinvall, A. , Svensson, J. , Lindvall-Östling, M. & Deutschmann, M. (2018). “See me! Not my gender, race, or social class”: Combating Stereotyping and prejudice mixing digitally manipulated experience with classroom debriefing. In: Eetu Mäkelä, Mikko Tolonen, Jouni Tuominen, DHN Helsinki 2018 Book of Abstracts. Paper presented at Digital Humanities in the Nordic Countries 3rd Conference stein(DHN 2018), Helsinki, Finland, March 7-9, 2018.
Deutschmann, M. , Steinvall, A. & Lagerström, A. (2011). Gender-Bending in Virtual Space: Using Voice-Morphing in Second Life to Raise Sociolinguistic Gender Awareness. In: Sławomir Czepielewski, Learning a Language in Virtual Worlds A Review of Innovation and ICT in Language Teaching Methodology, International Conference, Warsaw, 17th November 2011. Paper presented at V-lang International Conference, Warsaw, 17th November 2011 (pp. 54-61). Warsaw: Warsaw Academy of Computer Science, Management and Administration.
Deutschmann, M. & Nykvist, B. (2010). M-learning to empower the learner and to facilitate informal study groups. In: Rebecca Stromeyer, eLearning Africa 2010, 5th International Conference on ICT for Development, Education and Training. Paper presented at eLearning Africa 2010, 5th International Conference on ICT for Development, Education and Training, Lusaka, Zambia, May 26-28, 2010 (pp. 356-359). Berlin: ICWE GmbH.
Minugh, D. , Shaw, P. , Deutschmann, M. , Hincks, R. , Hudson, J. & Nygren, Å. (2009). An Inter-University Platform for Sharing and Collaborating in English Studies: Creating SEED (Sweden's English Educational Database for tertiary education). In: Päivi Juvonen, Language and Learning Papers from the ASLA Symposium in Stockholm, 7-8 November, 2008. Paper presented at ASLA:s höstsymposium, Stockholm, Sweden, November 7-8, 2008 (pp. 127-140). Uppsala: Svenska föreningen för tillämpad språkvetenskap.
Deutschmann, M. & Nykvist, B. (2009). Enhancement of In-Service Teachers Training Programme through Mobile Phones in Tanzania. In: Rebecca Stromeyer, E-learning Africa, 4th International Conference on ICT for Development, Education and Training. Paper presented at 4th International Conference on ICT for Development, Education and Training, Dakar, Senegal, May 27-29, 2009 (pp. 17-19).
Molka-Danielsen, J. & Deutschmann, M. (2009). Examining the Design of Learning Activities in Second Life through the Lens of Activity Theory. In: John Krogstie, Norwegian Symposium on Information Technology and Organisations 2009. Paper presented at Norwegian Symposium on Information Technology and Organisations 2009 (NOKOBIT 2009), Trondheim, Norway, November 23-25, 2009 (pp. 1-12). Trondheim: Tapir Academic Press.
Molka-Danielsen, J. , Richardson, D. , Deutschmann, M. & Carter, B. (2007). Teaching Languages in a Virtual World. In: NokobIT 2007 Proceedings. Paper presented at NokobIT 2007, Oslo, Norway, November 19-21, 2007 (pp. 97-109). Trondheim: Tapir University Press.

Doctoral theses, monographs

Deutschmann, M. (2003). Apologising in British English. (Doctoral dissertation). Umeå: Umeå universitet.