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Nina Hasche

Title: Senior Lecturer School/office: Örebro University School of Business

Email: nina.hasche@oru.se

Phone: +46 19 301079

Room: N3050

Research subject

Business Administration

Research environments

About Nina Hasche

Nina Hasche is an Associate Professor in Business Administration and part of the research group INTERORG - Marketing Research Center at Örebro University School of Business as well as Center for Sustainable Business. The research she conducts can best be traced to areas such as marketing, strategy and innovation.

Nina is interested in change and development processes in relationships and networks between different types of actors in different contexts. Her latest projects have focused on value creation, trust building and resource development in various types of collaborations.

She has published articles in the Journal of Business Research, Industrial Marketing Management, Public Management Review, IMP Journal, European Journal of Innovation Management and others.

Nina teaches both Swedish and International students in subjects such as marketing, strategy and business development.

Research projects
Publications

Active projects

Completed projects

Publications

Articles in journals

Prenkert, F. , Hedvall, K. , Hasche, N. , Frick, J. E. , Abrahamsen, M. H. , Aramo-Immonen, H. , Baraldi, E. , Bocconcelli, R. & et al. (2022). Resource interaction: Key concepts, relations and representations. Industrial Marketing Management, 105, 48-59.
Hasche, N. , Höglund, L. & Mårtensson, M. (2021). Intra-organizational trust in public organizations - the study of interpersonal trust in both vertical and horizontal relationships from a bidirectional perspective. Public Management Review, 23 (12), 1768-1788.
Carlborg, P. J. , Hasche, N. & Kask, J. (2021). Overcoming the business model transformation dilemma: Exploring market shaping and stabilizing strategies in incumbent firms. Journal of business & industrial marketing, 36 (13), 66-77.
Hasche, N. & Linton, G. (2021). University-industry collaboration: constructing a business model lab for student venture creation. International Journal of Entrepreneurial Behaviour & Research, 27 (5), 1241-1263.
Aramo-Immonen, H. , Carlborg, P. , Hasche, N. , Jussila, J. , Kask, J. , Linton, G. , Mustafee, N. & Öberg, C. (2020). Charting the reach and contribution of IMP literature in other disciplines: A bibliometric analysis. Industrial Marketing Management, 87, 47-62.
Hasche, N. , Höglund, L. & Linton, G. (2020). Quadruple helix as a network of relationships: creating value within a Swedish regional innovation system. Journal of Small Business and Entrepreneurship, 32 (6), 523-544.
Bocconcelli, R. , Carlborg, P. , Harrison, D. , Hasche, N. , Hedvall, K. & Huang, L. (2020). Resource interaction and resource integration: Similarities, differences, reflections. Industrial Marketing Management, 91, 385-396.
Prenkert, F. , Hasche, N. & Linton, G. (2019). Towards a systematic analytical framework of resource interfaces. Journal of Business Research, 100, 139-149.
Hallberg, P. , Hasche, N. , Kask, J. & Öberg, C. (2018). Quality management systems as indicators for stability and change in customer-supplier relationships. The IMP Journal, 12 (3), 483-497.
Hasche, N. & Linton, G. (2018). The value of failed relationships for the development of a Medtech start-up. Journal of Small Business and Entrepreneurship, 30 (1), 97-119.
Hasche, N. , Linton, G. & Öberg, C. (2017). Trust in open innovation: the case of a med-tech start-up. European Journal of Innovation Management, 20 (1), 31-49.

Books

Frostenson, M. , Hasche, N. , Helin, S. & Prenkert, F. (2017). E-handel: Organisering, distribution och hållbarhet (1ed.). Lund: Studentlitteratur AB.

Chapters in books

Frostenson, M. , Hasche, N. , Helin, S. & Prenkert, F. (2017). Ethical Issues in E-Commerce: A renewed analysis based on the multiplicity of customer relationships. In: Jacob Dahl Rendtorff, Perspectives on Philosophy of Management and Business Ethics: Including a Special Section on Business and Human Rights (pp. 181-195). . Springer.

Conference papers

Carlborg, P. , Harrison, D. , Hasche, N. & Prenkert, F. (2022). Advancing sustainability through business network transformation. Paper presented at 38th Annual IMP Conference, Florence, Italy, August 30 - September 2, 2022.
Carlborg, P. , Hasche, N. & Linton, G. (2022). Collaborative industrial platforms and the role of institutions: An innovation ecosystem perspective. Paper presented at 26th Biennial NFF Conference, Örebro, Sweden, August 24-26, 2022.
Kelly, S. , Klézl, V. , Hasche, N. , Marshall, D. & Stek, K. (2022). Exploring Gendered Language in Purchasing and Supply Management Job Advertisements. In: IPSERA 2022 Conference, Jönköping, Sweden. Paper presented at IPSERA 2022 Conference: Building Bridges, Jönköping, Sweden, April 10-13, 2022.
Hasche, N. , Kask, J. , Linton, G. & Prenkert, F. (2020). Conceptualizing tangible resources in interaction: sites and interfaces. Paper presented at European Academy of Management (EURAM 2020 Online Conference), Dublin, Ireland, December 4-6, 2020.
Carlborg, P. , Hasche, N. & Linton, G. (2020). Innovation in ecosystems: The case of electric utility firms. Paper presented at 8th Annual Winter Global Business Conference 2020, Tignes, France, January 27-31, 2020.
Hasche, N. , Hedvall, K. , Prenkert, F. , Abrahamsen, M. H. , Aramo-Immonen, H. , Baraldi, E. , Bocconcelli, R. , Carlborg, P. & et al. (2020). Resource Interaction: Towards a common understanding?. Paper presented at 36th Annual IMP Conference (IMP 2020 Virtual), Örebro, Sweden, September 3-4, 2020..
Carlborg, P. , Hasche, N. & Kask, J. (2019). Forecasting the network transformation of electric utilities in the 2020s: A Delphi-based scenario approach. Paper presented at 35th IMP Conference (IMP 2019), Paris, France, August 27-30, 2019.
Bocconcelli, R. , Carlborg, P. , Harrison, D. , Hasche, N. , Hedvall, K. & Huang, L. (2019). Resource interaction and resource integration: Similarities, differences, reflections. Paper presented at 35th Annual IMP Conferencen (IMP 2019), Paris, France, August 27-30, 2019.
Carlborg, P. , Hasche, N. & Kask, J. (2018). Business model transformation: a dynamic network approach. Paper presented at 34th Annual IMP Conference and Doctoral Colloquium: "From Business to Research and Back Again", Marseille, France, September 4-7, 2018.
Aramo-Immonen, H. , Carlborg, P. , Geissinger, A. , Hasche, N. , Kask, J. , Linton, G. , Nykvist, R. , Öberg, C. & et al. (2018). Clustering the imp thought: searching roots and diversities in imp research. Paper presented at 34th Annual Industrial Marketing & Purchasing Conference KEDGE Business School, Marseille, France, 4-7 September 2018.
Hasche, N. & Öberg, C. (2018). Legitimisation through the network: The case of emerging market firm internationalisation. In: Barbara Jankowska, Anna Matysek-Jędrych, Katarzyna Mroczek-Dąbrowska, International Businessin a Transforming World – the Changing Role of States and Firms. Paper presented at 44th European International Business Academy Conference (EIBA 2018), Poznan, Poland, December 13-15, 2018. The European International Business Academy.
Hasche, N. , Höglund, L. & Mårtensson, M. (2018). Reconstructing trust through a transformation process: The case of the Swedish Public Employment Service. Paper presented at XXII IRSPM Annual Conference, Edinburgh, Scotland, April 11-13, 2018.
Hasche, N. (2017). A search for a deeper understanding of the value co-created in business relationships. Paper presented at 22nd CBIM Academic Workshop, Stockholm Business School, Stockholm, Sweden, June 19-21, 2017.
Prenkert, F. , Linton, G. , Hasche, N. & Kask, J. (2017). Interaction sites and resource interfaces: A conceptualization of resource interaction. Paper presented at IMP Conference, Kuala Lumpur, Malaysia, September 5-8, 2017. IMP Group.
Hallberg, P. , Hasche, N. , Kask, J. & Öberg, C. (2017). Quality management systems and business networks. Paper presented at IMP Journal Seminar, Poznan, Poland, October 12-13, 2017.
Hasche, N. , Linton, G. & Prenkert, F. (2016). A model of Depth of Resource Interfaces in Networks. In: 32nd IMP Conference. Paper presented at 32nd IMP Conference, Poznan, Poland, August 30 - September 3, 2016.
Hasche, N. & Linton, G. (2016). Start-ups value co-creation in inter-firm relationships. In: 19th Nordic Conference on Small Business Research (NCSB 2016). Paper presented at 19th Nordic Conference on Small Business Research (NCSB 2016), Riga, Latvia, 19-20 May, 2016.
Frostenson, M. , Hasche, N. , Helin, S. & Prenkert, F. (2016). Understanding e-commerce strategies anew: What happens when everyone turns hybrid?. Paper presented at Nordic Retail and Wholesale Conference 2016, Aarhus, Denmark, November 8-19, 2016.
Frostenson, M. , Hasche, N. , Helin, S. & Prenkert, F. (2015). Ethical issues in e-commerce: A renewed analysis based on the multiplicity of customer relationships. In: EBEN Research Conference 2015. Paper presented at EBEN Research Conference 2015, Copenhagen, Denmark, October 1-3, 2015.
Hasche, N. (2008). Value co-creation in Swedish-Chinese business relationships: a conceptual discussion. Paper presented at UIC Research Symposium on Marketing and Entrepreneurship, Stockholm, Sverige, 14/6-16/6 2008.
Stenmark, N. (2004). Offer proposition, need structure and elements of value in buyer-seller dyads. Paper presented at UIC Research Symposium on Marketing and Entrepreneurship, Metz, Frankrike, 30/6-2/7 2004.

Doctoral theses, monographs

Hasche, N. (2013). Value co-creating processes in international business relationships: three empirical studies of cooperation between Chinese customers and Swedish suppliers. (Doctoral dissertation). Örebro: Örebro universitet.

Licentiate theses, monographs

Hasche, N. (2006). Developing collaborative customer-supplier relationships through value co-creation. Lic. Örebro: Örebro universitetsbibliotek.

Reports

Prenkert, F. , Hasche, N. , Frostenson, M. & Helin, S. (2016). Mat på nätet: E-handelns distributionssystem och affärsmodeller. Stockholm: Handelsrådet (Handelsrådets rapportserie 2016:9).