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Research Projects

E-commerce and FMCG - Impact on economy, sustainability and network organization of distribution

About this project

About this project

Project information

Projekt Status



Frans Prenkert

Research Subject

Research environments

Due to IT, the role of the end-consumer buying FMGC through retailers changes. Internet-based grocery stores and pre-packaged grocery bags make the physical store unnecessary as an interface towards the final consumer as the industrial distribution system is being “short-circuited”, causing the end-consumer and the distribution system to interact directly.

The overall question that this project address is how e-commerce has changed the organizing of the networks around the distribution system of the grocery sector. This is investigated from an economic feasibility perspective and from a sustainability perspective in a comparison of an e-comemrce solution and a physical store solution.


Research Teams