Business Administration, Global Marketing, 7.5 Credits
The course will mainly deal with international marketing problems in fairly large companies. Important topics in the course: export market selection, entry strategies and entry modes, strategic options and environmental analysis, analysis of competitive advantage, analysis of international competitions, competitive alliances with international business partners.
ECTS Credits
7.5 Credits
Level of education
First cycle, the level of specialised study for general qualification cannot be classified (GXX)
School
Örebro University School of Business
When is the course offered?
-
Prerequisites: 15 Credits in Business Administration.
Selection: Academic points
Application code: H2606
Note: You can only apply to this course in the Swedish Admission Round at antagning.se
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