Business Administration, Global Marketing, 7.5 Credits
The course will mainly deal with international marketing problems in fairly large companies. Important topics in the course: export market selection, entry strategies and entry modes, strategic options and environmental analysis, analysis of competitive advantage, analysis of international competitions, competitive alliances with international business partners.
Level of education
First cycle, the level of specialised study for general qualification cannot be classified (GXX)
Örebro University School of Business