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Research projects

Unconventional trade marks

About this project

Project information

Project status

In progress


Erika Lunell

Research subject

Unconventional trade marks such as shapes, colours, sounds, scents, holograms and motion marks are increasingly used as a complement to more conventional trade marks. Ongoing research is focused on studying to what extent concepts and principles in trade mark law, which have been developed for traditional trade marks, are suitable also for unconventional ones.


Research funding bodies

  • Örebro University