Research projects

Reputation Management in the health care sector

About this project

Project information

Project status

In progress


Hogne Sataoen

Research subject

The research explores how public sector organizations change, in a setting where exogenous pressures of mediatization are intertwined with endogenous processes of reputation management. Mediatization and reputation management are contradictory and intertwined at the same time: Mediatization cause increased politicization and is a driver for strengthening the hierarchical control of public organizations. Reputation management, on the other hand, is strengthening tendencies towards autonomization and fragmentation, as the instrumental needs of specific organizations, e.g. a good and unique reputation, are emphasized. The research explores these intertwined and contradictory processes theoretically, and also within the health care context.