This page in Swedish

Research projects

The visual rhetoric of store-window mannequins

About this project

Project information

Project status

In progress


Marie Gelang

Research subject

Research environments

This collaborative research examines the visual rhetoric of mannequins: the embodied media representation of the future consumer. Using material evidence from Sweden, the USA, Egypt, Singapore, and China, the research explores the visual arguments of mannequins as they embody female and male constructions of identity, position, and power, both reflecting and shaping social doxa with regard to gender norms, sexuality, religious behavior, and even nationality.