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Research projects

The sensory language. Can the sensory language influence consumer´s attitudes to and preference for fruit and vegetables?

About this project

Project information

Project status



Åsa Öström

Research subject

This project aims at developing, taking its departure from the sensory descriptions, a cognitively based language model in order to identify the optimal expression for the selected sensory characteristics of the different products, and to increase the understanding of marketing and consumer behaviour by studying which effect this language model has in the marketing of fruit and vegetables.


Research funding bodies

  • ICA Gruppen AB
  • The Knowledge Foundation


  • ICA Kvantum, Kungens kurva
  • ICA Supermarket, Östra Husby
  • Sydgrönt
  • Äppelriket