About this project
In progress 2021 - 2021
Prevailing cultures, social norms and practices in society reproduce unsustainable patterns of mass and excess consumption. The Covid-19 crisis offers a unique opportunity to study transformative potentials triggered by the disruption of many consumer practices during the pandemic. The purpose is to contribute knowledge about new experiences and insights that people gained from involuntary disruption of certain consumer practices, with a particular focus on exploring possibilities to reduce excess and high climate impact consumption. What is the long-term transformative learning potential in relation to temporarily altered consumer practices? The study consists of a literature review study and an interview study of consumers.