Embodied semiotics of the extreme-right
About this project
In progress 2019 - 2023
This project explores the embodied and multimodal semiotics of contemporary extreme-right movements. The overall objective is to increase the understanding of how aesthetics and emotions can serve as entry points for political radicalization. Departing from critical discourse studies and multimodality theory, the project asks how the extreme right employs visual, linguistic and embodied communication to express fascist ideology and to recruit new members. What role do ideas about the nature play in this context? Through what emotional appeals are new members recruited? How does the contemporary extreme-right milieu reinvent fascist ideology though linguistic, visual and embodied communication?