Professional crisis communication in practice - experiences and lessons learned

How did the municipalities' communicators work during the coronopandemic? What did they learn that can be useful in future crises?

This project shows that what differed from normal was mainly collaboration with other professions and with non-profit organizations in the municipality. The communicators not only disseminated vital information to the citizens, but also relayed information and needs from the citizens to other levels. They used known tools such as communication plans and emails, but developed them for the special and complex situation. The communicators learned to have a sharper perspective on future consequences and at the same time – and precisely because of this – to stop and reflect.

In the study, mediated discourse analysis (nexus analysis) is used not least to study the time aspects and complexity. Legitimation Code Theory is used to analyze how the communicators viewed the vital knowledge that was to be disseminated.