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Research team

Discourse, Communication and Media (DCM)

About this team

About this team

Team information


Åsa Kroon

Research subject

Research environments

The Discourse, Communication and Media (DCM) research group at Örebro University is one of the leading international centres in the critical study of language and mediated communication. With special focus on politics, policy, media, journalism, organisations, we conduct our research in two closely related areas of discourse analysis. The first of them is Critical Discourse Studies (CDS) where we work within the Discourse-Historical and Multimodal traditions. Using various approaches in CDS, we analyse mediated communication in relation to key trajectories of contemporary as well as historical, social, political and economic change. The second area covered by our team is Broadcast Talk and Media Language. There, using mainly conversation and discourse analysis, we look at both synchronic and diachronic dynamics of practices as changing forms of interaction and participation across various media. Within both of those areas of research, we focus on the analysis of both traditional and online/social media and journalism as well as on the analysis of communication in contemporary politics and in the wider society.

Specific research interests of individual members of the Discourse, Communication and Media research team include:

Dr. Helen Andersson
Helen Andersson’s research focuses on food communication, mainly in relation to brand and crisis communication. Working in critical discourse studies and the wider tradition of qualitative analysis, the central question of Helen’s work is how communication about food is related to social representations of collective identities and discourses in society. Her central focus is on language use and meaning making in text and images.

Petre Breazu
Petre’s research focuses on discourse and racism. He particularly examines racism toward the Roma, also known as Romaphobia and how it becomes multimodally recontextualised in the written press, televison news and in social media. He works with Multimodal Critical Discourse Analysis as well as other qualitative research methods

Dr. Vladimir Cotal San Martin
Vladimir Cotal San Martin works on the critical discourse analysis of neoliberalism and global capitalism while focusing specifically on representations of working class and working conditions in traditional, independent and social media. His research interests also include global media and social transformation, media and globalization, global journalism, world news, critical theory, and critical discourse analysis of mediated and political communication.

Cansu Elmadagli
Cansu Elmadagli is a Ph.D. candidate in media and communication studies. Her key interests revolve around mediated representations of the body, in particular in social and online media. Using a multidisciplinary perspective and drawing on critical discourse studies, she explores the impact of social media usage and content production on creation of social reality and knowledge around human bodies in everyday settings.

Dr. Ahmed El Gody
Ahmed El Gody focuses in his work on journalism and social transformation, journalism convergence, network journalism, audience identity in news production, online and digital media production (technology and content), the role of media (especially social media) in democratic participation, and global journalism with focus on the middle east and global south.

Prof. Göran Eriksson
Göran Eriksson has published extensively in the areas of politics and media, mainly studying televised political interviews and representations of politics and journalism. His research also concerns studies of reality television, and deals with multimodal representations of working class participants. His current research is linked to the sociology of health and is concerned with multimodal representations of healthy food and healthy eating in different settings. Ongoing studies look at different kinds of marketing, and is interested in how expertise on healthy eating is communicated.

Hanna Hallin
Hanna Hallin is a Ph.D. candidate in media and communication studies whose key interests locate at the intersection of economy, politics and communication. Her research critically explores discursive practices and communication where the contradiction between ‘sustainability’ and economic activity is negotiated. The central concern in her work is the role of corporate strategic communication in promoting some discourses at the expense of other. Hanna holds MA from Stockholm University and has previously worked on the mediated image of economic growth in news.

Lame Maatla Kenalemang
Lame Maatla Kenalemang is a PhD-candidate within Media and Communication studies as well as a member of the Örebro University graduate school in Successful Ageing. Her key interests are in discourses of and about successful ageing in media and wider society. She holds BA in Humanities (double major in Environmental Science and English literature and linguistics) from University of Botswana, Botswana; and an MA in Global Media Studies from Karlstad University, Sweden.

Prof. Åsa Kroon (Head of team)
Åsa Kroon’s recent work explores changing forms of talk and interaction in broadcasting as well as in web formats. She is interested in the ways in which addressing the audience change in web production as well as in the context of online tabloids or online TV. Within this focus, she has looked specifically at, for example, Swedish Public TV (SVT) Sport, and on football chatting in the web edition of tabloids such as Expressen TV. Her current work-in-progress project takes an interest in gambling advertisements and looks at how regulations about “moderation” shape the ways in which audiences are addressed in ads. 

Prof. David Machin
David Machin researches in the area of Critical Discourse Studies, particularly with an interest in Multimodal discourse analysis. His interests include multimodality of visual design including web, magazine and newspaper composition and TV set design. He also works on sound as communication. He is co-editor of the international peer reviewed journal Social Semiotics and on the board of several international journals. He also co-edits international Book Series Bloomsbury Advances in Critical Discourse Studies.

Axel Vikström
Axel Vikström is a PhD candidate in media and communication studies. Looking at the relationship between economic inequality and perceptions of (extreme) wealth, his research explores critically how economic elites are portrayed in Swedish and international media. He focuses in particular on how the (in)visibility of economic elites is shaped in/by mediated discourses on power, democracy and inequality at times of increasing gaps between rich and poor. His wider interests also include neoliberalism, philantro-capitalism and critical discourse analysis. Axel holds a Master’s degree in media and communication studies from Lund University, Sweden, and has also previously worked as a freelance journalist and columnist. 


Research projects

Research funding bodies

  • Swedish Research Council
  • Örebro University