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Research Team

Strategic Communication (SCOM)

About this team

About this team

Team information


Mats Eriksson

Research Subject

Research environments

In the area of strategic communication, we perform research about organizations’ strategic communication and their audiences. We follow a variety of theoretical and methodological perspectives on concepts such as branding, organizational communication, political communication, public relations, and on risk-, crisis- and environmental communication. We also work on food and health communication. We conduct research on business, public sector and the wider public sphere including politics.

Our research revolves around how the new media landscape changes the way in which modern strategic communication is performed across different sectors and institutions. Our researchers have multidisciplinary methodological knowledge and use both qualitative and quantitative research methods. We have expertise in methods such as interviews, survey studies and text- and (critical) discourse analysis. The SCOM team prioritizes both critical-fundamental and basic as well as applied research performed in collaboration with business- and public organizations.

Research interests of individual members of the SCOM team include:

Dr. Helen Andersson
Helen Andersson’s research focuses on food communication, mainly in relation to brand communication and crisis communication. A central question is how communication about food and cooking is related to social representations of collective identities and discourses in society. The focus is on language use and meaning making in text and images. Andersson's research is based on qualitative methods.

Dr. Mattias Ekman
Mattias Ekman is currently heading a research project, funded by The Swedish Research Council, on “Interactive racism” together with Prof. Michal Krzyzanowski. The project analyses how racism is discursively produced, shaped and distributed in dialogic interaction between online publics, media actors and political actors. Ekman’s research has been focused on the relation between political mobilization and social media, with a particular interest in right-wing extremism and populism. Ekman is also studying politicians’ strategic use of social media, with a focus on the changing communicative dynamics between journalism and politics.

Prof. Göran Eriksson
Göran Eriksson’s research centres how food, cooking and meal experiences are communicated in different media contexts, but is also concerned with how authorities communicate advice related to healthy eating. In these he mainly studies multimodal representations of such communication and how these are related to social representations of collective identities and discourses in society.

Assoc. Prof. Mats Eriksson (Head of Team)
Mats Eriksson´s research concerns public relations and communication management especially in the context of risk-, crisis- and emergency communication.He has recently been particularly interested in how social media and mobile phones change both crisis managing organizations and citizens media use, crisis reactions and crisis behaviour. He uses both quantitative and qualitative research methods.

Prof. Michał Krzyżanowski
Michał Krzyżanowski’s research focuses on web-based and social media as strategic tools in party-political communication as well as in communication of European national and transnational political institutions. His work is interdisciplinary and contributes to critical discourse research, media & communication studies, political sociology, critical organization studies and European integration research. He is, inter alia, Executive Editor of the international Journal of Language and Politics.

Yuliya Lakew
In her PhD thesis, Yuliya Lakew studies the role of communication in youth's environmental engagement. The purpose of the research is to analyse the interplay of different communication flows - from parents, peers, school, and media - and the conditions under which communication facilitates youth's engagement with environmental issues. Her research employs quantitative methods.

Dr. Joel Rasmussen
Joel Rasmussen works on discourse theory and analysis, particularly in the areas of strategic communication, organizational communication and representations of mental health. His work focuses on shifting politics of responsibility and constructions thereof via discourses on risk, health, and safety management. Joel also perform research about crisis communication and social media.

Dr. Hogne L. Sataøen
Hogne L. Sataøen’s research concerns strategic communication in public sector organizations such as hospitals and higher education institutions. In particular, he has been interested in how new management and communication concepts such as reputation management, branding and corporate communication has been professionalized, translated and implemented into different parts of the organizations. Analytically, his research is based on institutional theory and qualitative research methods such as interviews, observations and content analysis.

Dr. Johanna Stenersen
Johanna Stenersen is interested in the changing nature of "development" as well as of cultural and political identities. Her research spans organizational analysis and issues such as corporate social responsibility or new trends in organizational communication and management incl. topics such as employer/employee branding or sustainability.


Research Projects

Research funding bodies

  • Swedish Civil Contingencies Agency
  • Swedish Research Council