What is your research about:
My doctoral research is part of the PAN Sweden project, plant-based proteins for health and wellbeing.
The research aims to identify determinants and drivers of sustainable and healthy food consumption, in particular, of food containing plant-based protein from an individual and group perspective. To do this, the project investigates sensory perception that interacts with psychological, social, and biological determinants in relation to plant-based food. Furthermore, the project studies social networks to elucidate the role of social reinforcement in sustainable food-related behaviour.
How can your research benefit:
The need to shift our diet from animal-based food to plant-based food is essential not only for human health but also for environmental health. My research will help meet consumer needs for more sustainable and healthy food consumption and promote changes in their behaviour. Moreover, it will support the industry and the public sector to provide production and consumption of the most sustainable, healthy and delicious food.